Google Ads Agency | Google Ads Expert
CEO’s Guide to Social Media

Since I am currently the Senior Data Scientist at SMS – this might seem like an odd article to write but hang with me just a second. I recently stepped down as CEO of SMS, a role I held for the last 32 years across 4 successful tech businesses and 3 spectacular failures (Currently Batting…

December 12, 2018
Budget Constrained Google Ads

Tell ‘em what you’re going to tell ‘em Budget-constrained Search campaigns are one of the most common problems in Google Ads. There are many signals indicating you have this issue. Google thinks this is so important that you cannot even remove the notice. This is because Google really wants you to fix this problem by…

November 13, 2018
Building Trust in Your Marketing

People do business with those they trust; they trust those that help them understand. When you share your expertise you help prospects understand your product or service value and how it serves their want or need. Doing that builds trust and moves the relationship forward. If you do not believe this is true then save…

November 8, 2018
Introduction to Word Wars

Introduction to Word Wars Your business is locked in mortal combat and it is a Word War. Like all wars, the winner will be the one that wins not just the battles but also hearts and minds of the people. Your weapons in this war are your words and how creatively and effectively you deploy…

August 24, 2018
The Art of Word War – Content Strategy

Content Strategy:  Content strategy is where the worlds of search engine optimization (SEO) and web experience engineering collide and it’s a huge business opportunity.  While this is a highly technical area it is the Executives of the business that MUST direct and control the strategy. This does not mean they need the technical skills to…

July 27, 2018