Tag: Reputation Management

People do business with those they TRUST; they TRUST those that help them understand
People do business with those they TRUST; they TRUST those that help them understand

Trust Building requires a high frequency of consistent and transparent themed messages. Trust is a requirement for relational non-emergency professional service sales. This strategy is most effective for professional services businesses like Lawyers, CPAs, Investment Advisors, Financial Planners, HR Consultants, and Engineering, just to name a few. With some minor changes this can be effective People do business with those they TRUST; they TRUST those that help them understand

Building Your LinkedIn Network
Building Your LinkedIn Network

It’s not what you know, it’s who you know. While our world is constantly changing, this adage rings as true as ever in Social Media. The volume of your social media voice is created by the quality and quantity of your connections. Without connections within the network, you simply have no voice. Let’s explore the Building Your LinkedIn Network

Be Thy Self – and Only Thy Self

It seems so easy to enhance your image online by typing out a few glowing reviews – or asking friends or staff to do so. The cost is far greater than the benefit. And, there are far safer, economical ways to accomplish the objective. Being “thy self” is not psychobabble about being true to your Be Thy Self – and Only Thy Self

Search Engine Optimization vs. Reputation Marketing

“But, I already have someone working on my SEO.” As pioneers in developing Reputation Marketing systems, our sales team often runs into the objection “But, I already have someone working on my SEO”. The misconception that all things related to managing a business’s online presence are the same is amusing, frustrating and resolvable. Perhaps the Search Engine Optimization vs. Reputation Marketing

Online Ignorance is Not Bliss

With Google, Yelp, Angie’s List and dozens of other sites taking comments from your customers, ignoring the process can be very expensive. The World Has Changed It used to be that a happy customer will tell a friend and an unhappy customer will tell seven other people, friends or not. Today, we might wipe our Online Ignorance is Not Bliss