AdWords Agency - Google AdWords Expert
Improve Your Click through Rate & Quality Score Part 2

Last week, we explored improving the Click through Rate (CTR) to drive the Quality Score with a focus on reducing impressions. The other way to approach this is to increase the amount of clicks coming in through AdWords. There are many theories on how to increase the clicks, but only one that almost everyone agrees…

November 29, 2016
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Improve Your Click through Rate & Quality Score

Quality Score and money are the same thing so it is worth paying attention to this number. The bid in AdWords is money times quality score so quality score really is your money. The single biggest attribute in the quality score is the CTR (Click Through Rate) so it’s worth paying attention – assuming you…

November 21, 2016
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Improving Google Adwords Quality Score

Quality Score is real money to an Adwords Advertiser. So it is no surprise that improving this is a common topic of conversation with our clients. We have studied this extensively over the years and we have watched it evolve. In this article, we are going to look at the history and where we think…

September 23, 2010
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