Tag: Marketing Strategy

Is Your Marketing Smarter than a Dog?
Is Your Marketing Smarter than a Dog?

A friend of mine recently told me the story of her family dog, and I am sure many can relate to this one. Every Wednesday at 10 am, the dog would go wild to protect the family from the territory-invading garbage truck. In his mind, the family had to be protected at all costs. After Is Your Marketing Smarter than a Dog?

We Had a Plan BUT Something Else Happened Instead
We Had a Plan BUT Something Else Happened Instead

With 40 years as a Business Executive and most of that in Sales & Marketing, I have never seen a Marketing Plan happen exactly as planned. The truth that nobody wants to tell the boss is that the project everyone just poured hours into is a fantasy, but it is. Now out of the other We Had a Plan BUT Something Else Happened Instead

Top Search Campaign Strategies
Top Search Campaign Strategies

Search is the foundation of Google Ads and we have written hundreds of articles on this since July 12, 2007, when we published our first blog article. There are as many ways to implement Google Search Ads as there are grains of sand on a beach. In this, we are going to explore our Top Top Search Campaign Strategies

Jingles, Earworms, and Marketing Magic
Jingles, Earworms, and Marketing Magic

Have you ever had a jingle stuck in your head? Well, you are not alone because it happens to everyone. Jingles have the amazing power to live in our heads for days and can come back with just a few notes of music. In the Advertising jingles have been performing their magic for decades. In Jingles, Earworms, and Marketing Magic

LIVE Q&A – Business Marketing
LIVE Q&A – Business Marketing

Monday – Friday 10AM-11AM PST(1PM-2PM EST) Telephone: +1 (669) 900 6833 or +1 (346) 248 7799Webinar ID: 460 290 013 The world has changed and this has certainly effected your business. This may be a stressful time but within disruption opportunity is created. Bring your Challenges Are you struggling to see the opportunity?Do you have questions about marketing LIVE Q&A – Business Marketing

Click Fraud – Measuring the intent of a click
Click Fraud – Measuring the intent of a click

What is the cost of a click?  It takes no effort for your finger to press that little button on your mouse, but it is what you click on where the dollars add up. For example, a single click on an ad could cost a plumber as much as $20.  Depending on the location, amount Click Fraud – Measuring the intent of a click

Managing Your Marketing Ecosystem

“A referral happens when the evangelist’s friend has a need that the evangelist believes that your product or service will service their friend’s need.” This article might not be for you! If your business model leans more towards the transactional side, clients and evangelists are not in your model and all your resources should be Managing Your Marketing Ecosystem

Launching a New Product

If you are starting out on the journey of a new product launch we would like you to know that it is only slightly more complicated than the federal tax regulations and perfecting cold fusion? So it can be done!!! Over the years we have been involved in hundreds of new product launches and it Launching a New Product