Tag: Digital Marketing Strategy

Marketing Lesson from “the Dress”
Marketing Lesson from “the Dress”

In February of 2015, this picture caused a viral sensation that broke the internet and was even commented on by then-President Obama. The original webpage of this picture got 32.8 million unique visitors in just a few days. The source of the viral response was the controversial question,  “What color is this dress?” Some people Marketing Lesson from “the Dress”

We Had a Plan BUT Something Else Happened Instead
We Had a Plan BUT Something Else Happened Instead

With 40 years as a Business Executive and most of that in Sales & Marketing, I have never seen a Marketing Plan happen exactly as planned. The truth that nobody wants to tell the boss is that the project everyone just poured hours into is a fantasy, but it is. Now out of the other We Had a Plan BUT Something Else Happened Instead

Have You Lowered Your Bids?
Have You Lowered Your Bids?

Did you notice the drop in Google’s stock recently? If you are like me and hold a few shares it was painful to watch. The pandemic has changed advertiser’s strategies with some dropping out and changing the Google Ads marketplace. Year over year revenue dropped for the first time in Google’s history and that supports Have You Lowered Your Bids?

How to be 1st on Google: An SEO Tactic
How to be 1st on Google: An SEO Tactic

If you want to be first on Google organic results you have to EARN it. There are some that will tell you that Organic AKA Search Engine Optimization (SEO) is fast, free, and easy,all you have to do is pay them to learn the secret. Unfortunately, Search Engine Optimization is none of those things and How to be 1st on Google: An SEO Tactic

Your Ego or Your Wallet – Pick One!
Your Ego or Your Wallet – Pick One!

Google Ads Bidding Strategy In Pay Per Click advertising (PPC) systems like Google Ads there is a trade-off between your ego and wallet, and it amazes me how often the ego wins. Most people are naturally competitive, and Google Ads plays this like a fine instrument. In the early days of AdWords Google provided the Your Ego or Your Wallet – Pick One!

Stop Wasting 50% of your Advertising Dollars
Stop Wasting 50% of your Advertising Dollars

John Wanamaker is a legend in marketing and in his day, finding wasted advertising was impossible. The world has changed and the good news is his statement is no longer entirely true. Today, we can measure things that were impossible in Mr. Wanamaker’s day. This is especially true in digital advertising. Google Analytics gives us Stop Wasting 50% of your Advertising Dollars

Sales is a Process; NOT a Project
Sales is a Process; NOT a Project

A process is never ending while a project has a defined start and end. Sales is a process. Sales are never done, and the conditions constantly change, making this a challenge using finite resources. In sales the grand challenge is “What’s next?” and there is always something next. Managing a process requires a different mindset Sales is a Process; NOT a Project

Google Ads versus Coronavirus
Google Ads versus Coronavirus

Battle of the Heavyweights Heavyweight Google loses by a Coronavirus KO Very few searches can go one-on-one with the word “Google” but the Coronavirus is one that can. We predict that this will be short lived but today Coronavirus is getting more search traffic than the term Google. There is no doubt that the CoronaVirus Google Ads versus Coronavirus

The Mission is Sales
The Mission is Sales

Sometimes squads get so close to the engagement they lose vision of the mission. This can lead us to micro-management thinking and consideration of only the present. Executives, like Generals, must think about the total mission not the tactical battles. Just like it takes many battles to win a war, it takes many contacts to The Mission is Sales

Customer Modeling
Customer Modeling
This is the first in a series of articles on how to build your Digital Sales plan. The foundation of a Digital Sales Strategy is an understanding of the Ideal Customer. You cannot talk to your market, if you do not know who they are. This concept is approached differently by different experts but ultimately ... Customer Modeling