Tag: Google Ads Expert
The Days of Manual A/B Testing are (Essentially) Over
For years Google has been trying to leverage Artificial Intelligence within AdWords (now Google Ads). … The Days of Manual A/B Testing are (Essentially) Over
Skynet + AdWords
Don’t Let Your AdWords Be Eclipsed By The Eclipse
The nation’s attention is focused on the Solar Eclipse. This disruption, not only to the … Don’t Let Your AdWords Be Eclipsed By The Eclipse
Agree to Disagree
Digital Marketing is often more art than science and reasonable professionals can disagree when looking … Agree to Disagree
Improve Your Click through Rate & Quality Score Part 2
Last week, we explored improving the Click through Rate (CTR) to drive the Quality Score … Improve Your Click through Rate & Quality Score Part 2
Improve Your Click through Rate & Quality Score
Quality Score and money are the same thing so it is worth paying attention to … Improve Your Click through Rate & Quality Score
Add an Ad Extension Today
There are several available additions to your ads beyond the 140 characters and spaces known … Add an Ad Extension Today
Update Your Keyword Matching Settings
Today, our focus is going to be on keyword matching settings. To get the most … Update Your Keyword Matching Settings
Are Your Ads Getting The Right Rotation?
Today, let’s check in on your campaign’s ad rotation setting. Proper ad rotation is crucial … Are Your Ads Getting The Right Rotation?
Mobile is changing the AdWords World
I propose that it is impossible to scale the web experience from desktop to mobile … Mobile is changing the AdWords World
Are Audiences the new keywords?
I was inspired by the article by Christi Olson posted on Search Engine Land on … Are Audiences the new keywords?
Mobile Impressions
Ever since the rollout of the Call-Only Campaign type, mobile traffic has been odd and … Mobile Impressions