Tag: Google Ads Expert

The Days of Manual A/B Testing are (Essentially) Over
The Days of Manual A/B Testing are (Essentially) Over

For years Google has been trying to leverage Artificial Intelligence within AdWords (now Google Ads). The Days of Manual A/B Testing are (Essentially) Over

Skynet + AdWords
The Machines are Coming (For Your Ads) - and they think that they can write ... Skynet + AdWords
Don’t Let Your AdWords Be Eclipsed By The Eclipse

The nation’s attention is focused on the Solar Eclipse. This disruption, not only to the Don’t Let Your AdWords Be Eclipsed By The Eclipse

Agree to Disagree
Agree to Disagree

Digital Marketing is often more art than science and reasonable professionals can disagree when looking Agree to Disagree

Improve Your Click through Rate & Quality Score Part 2

Last week, we explored improving the Click through Rate (CTR) to drive the Quality Score Improve Your Click through Rate & Quality Score Part 2

Improve Your Click through Rate & Quality Score

Quality Score and money are the same thing so it is worth paying attention to Improve Your Click through Rate & Quality Score

Add an Ad Extension Today

There are several available additions to your ads beyond the 140 characters and spaces known Add an Ad Extension Today

Update Your Keyword Matching Settings

Today, our focus is going to be on keyword matching settings. To get the most Update Your Keyword Matching Settings

Are Your Ads Getting The Right Rotation?

Today, let’s check in on your campaign’s ad rotation setting. Proper ad rotation is crucial Are Your Ads Getting The Right Rotation?

Mobile is changing the AdWords World

I propose that it is impossible to scale the web experience from desktop to mobile Mobile is changing the AdWords World

Are Audiences the new keywords?

I was inspired by the article by Christi Olson posted on Search Engine Land on Are Audiences the new keywords?

Mobile Impressions

Ever since the rollout of the Call-Only Campaign type, mobile traffic has been odd and Mobile Impressions