A friend of mine recently told me the story of her family dog, and I am sure many can relate to this one. Every Wednesday at 10 am, the dog would go wild to protect the family from the territory-invading garbage truck. In his mind, the family had to be protected at all costs. After … Is Your Marketing Smarter than a Dog?
Trust Building requires a high frequency of consistent and transparent themed messages. Trust is a requirement for relational non-emergency professional service sales. This strategy is most effective for professional services businesses like Lawyers, CPAs, Investment Advisors, Financial Planners, HR Consultants, and Engineering, just to name a few. With some minor changes this can be effective … People do business with those they TRUST; they TRUST those that help them understand
Twas the night before Christmas and all through the net, Not an event was occurring, not even on the dark web. The Google Ads were hung by the SERP with care, In hopes that conversions soon would be there. The Google Ads Experts were nestled, all snug in their beds. While visions of higher quality … Dear Saint Google 2020
Did you notice the drop in Google’s stock recently? If you are like me and hold a few shares it was painful to watch. The pandemic has changed advertiser’s strategies with some dropping out and changing the Google Ads marketplace. Year over year revenue dropped for the first time in Google’s history and that supports … Have You Lowered Your Bids?
Advertisers are at a crossroads on this strategic question of automation vs human experts. If you think you know the answer, then you do not yet understand the issue. Google’s position is that Machine Learning is the better answer but their agenda is to serve Google’s best interests, not yours. Our goal today is to … Google Ads: Machine Learning vs Human Expert
Search is the foundation of Google Ads and we have written hundreds of articles on this since July 12, 2007, when we published our first blog article. There are as many ways to implement Google Search Ads as there are grains of sand on a beach. In this, we are going to explore our Top … Top Search Campaign Strategies
The Google Display Network is arguably the most powerful tool on your marketing tool-belt. These are ads that your prospective customers see as they browse the internet instead of the ones they asked for in search. This changes the user intent factor but both methods are successful for different reasons. With careful planning, display ads … 10 Reasons to Use the Google Display Network (GDN)
What if I told you that there is a strategy to scale your business beyond your most aggressive business sales plan? Would you want me to keep talking? If yes, then join us for a discovery of the Google Display Network. In this first article we will explore the how-to manage the Display Network and … Google Display Network Ads Management
Google loves automation and they have been trying to automate every facet of Google Ads since October 23, 2000, the first day of AdWords operations.They would love to have all four million advertisers just set it and forget it. Do not fall for this myth, Google Ads is and remains self-service advertising. Failing to maintain … Google Search Ads Management
Google Ads Bidding Strategy In Pay Per Click advertising (PPC) systems like Google Ads there is a trade-off between your ego and wallet, and it amazes me how often the ego wins. Most people are naturally competitive, and Google Ads plays this like a fine instrument. In the early days of AdWords Google provided the … Your Ego or Your Wallet – Pick One!