Your Google Ads Experts
Customer Modeling
This is the first in a series of articles on how to build your Digital Sales plan. The foundation of a Digital Sales Strategy is an understanding of the Ideal Customer. You cannot talk to your market, if you do not know who they are. This concept is approached differently by different experts but ultimately...
January 19, 2020
Dear Saint Google 2019

Since 2008, our Google Ads Experts have written an open letter to Saint Google. We believe that at least one of Saint Google’s Elves or maybe even the big SG himself reads our blog because we have gotten lots of things, that have been in our letters. Regardless, we find this to be a fun tradition for a company that eats, lives, and breathes Google Ads. So here are our 2019 Christmas wishes for Saint Google.

October 31, 2019
Get Rich Quick – Solve This!

If you prefer your content in Video here it is. Otherwise we hope you enjoy the article. Solve this marketing equation and explode your sales potential. Yes, responses happen at the intersection of Audience, Message, and Timing. Below is a formula visualization using intersecting circles. So that’s the secret in 50 words. The rest of…

April 5, 2019
Remarketing Revisited Revised Rethought

Remarketing is the repetition tool of PPC and it comes with lots of controls for your strategies and tactics. Visit Amazon and look at cameras and as we all know you will see ads for cameras for days – this is remarketing implemented. If you overdo this you will alienate your prospects but done just…

September 24, 2018
Why We do AdWords First

As a digital agency, it is common to have a client discussion that starts with this question: Where do we start? Ultimately the discussion leads to scarce marketing resources, AKA, money. Many clients believe that they should start with search engine optimization (SEO) and Social Media. The belief is that these are fast, free, and…

September 17, 2018
Introduction to Word Wars

Introduction to Word Wars Your business is locked in mortal combat and it is a Word War. Like all wars, the winner will be the one that wins not just the battles but also hearts and minds of the people. Your weapons in this war are your words and how creatively and effectively you deploy…

August 24, 2018
Agree to Disagree

Digital Marketing is often more art than science and reasonable professionals can disagree when looking at the same set of data. Based on this it should be no surprise that we do not agree with every “Best Practice” published by Google. I recently ran into one of these conflicts and I thought I would share…

February 6, 2017
Are Audiences the new keywords?

I was inspired by the article by Christi Olson posted on Search Engine Land on this subject. While I respect her research and the quality of the article I do not agree with every detail. There is no doubt that PPC strategies need to evolve and that audiences will be a big part of that…

May 12, 2016
Don’t Blame Adwords for Sales Volume Losses

When things decline many want to find a cause and blame it. Often they point to AdWords because it has a simple to understand cost. Sorry to burst your bubble but marketing is complex and it’s never that simple. All forms of PPC (Pay Per Click) face this issue and we have to examine the…

December 3, 2015
Dear Saint Google,

Since 2008 I have written an open blog posting (aka letter) to Saint Google and all his 20% Googlers. In this we ask for the features we would like to see stuffed into our MCC and believe it or not we get more than a few of these. So while you might not believe in…

December 3, 2015