SEO works but is always a long-term, content driven strategy. Even in the most competitive industries where PPC reigns, a good SEO strategy can help reduce adspend. By itself, SEO is a broad term and can be divided up into the following tactics:
This is the disciplined use of keywords in important areas on each page, specifically the title, headings, body text, and ALT tags. If your website is already built with several pages but you do not rank competitively, a project improving your SEO structure should be helpful.
Adding content to your site, typically in the form of blog articles, is a common way to slowly improve organic rankings, establish authority as you educate the market, and create good content for your social media presence. New content takes work and should keep consistent with your existing SEO structure but not all business owners have the time to write articles at a consistent pace.
Does your website load fast? Are you keeping backups and installing the security updates? Is your business registered with Amazon Alexa and Apple’s Siri? If your IT guy is not taking part in your marketing our 360 plan is exactly what you need to maintain your SEO investment.
Most SEO Backlink plans are not worth the effort. If a Marketer offers you hundreds or thousands of backlinks a month – run! The only backlinks that matter are authoritative websites for the internet and your industry. A good backlink does not come easy as each backlink is typically a project. Links from your local newspaper is a PR effort, links on Wikipedia require someone to edit an encyclopedia entry, and links from partner companies require a relationship. If you have questions about backlinks or backlink services that you are paying for feel free to reach out to us for a free consultation.