So far, our agency has written a few automation processes. One allows us to monitor budgets on a weekly basis which writes to a Google Sheets file for our analyst to review. We also created a script that automated our Analyst Dashboards (but have since moved away from those dashboards). The experience gained from writing this script was incredibly valuable. More recently, we’ve written a script that exports High CPA keywords to a Google Sheets file which includes a column for suggested new bids (based on our own calculations). Automation makes life easier but there are some things that need to be looked at with a human eye.
Google Ads Scripts are great for so many reasons, a big one being that they integrate the Google Drive. This allows users to post and/or retrieve data from cloud services like Google Spreadsheets. When combined with the ability to send email you can quickly see how this can be a powerful tool for the Google Ads Experts that are willing to devote the time needed to learn it. Scripts can be written within an account or across accounts in a Client Center. The limitations of this are simply the imagination of the Google Ads Expert doing the programming.
Be on the lookout for future articles as our team learns and shares more about this!