We offer a suite of Digital Marketing Services to meet businesses at any stage. Most of our clients use a variety of our monthly management services with the occasional surge of additional efforts (such as an email blast) to promote an event.
Most clients are looking for quick results and plenty of data which is why we start with PPC with Google Ads being the primary starting point – its fast, really fast. We love that PPC gets clients quick results but we also focus on the long term and like to have relationships with our clients that last several years, not just months so including long term strategies, like SEO, are important to include in every marketing plan.
For the most part an SEO Plan is usually next, as the best keywords for SEO are usually found within an effective PPC Campaign. Running SEO and PPC creates a symbiotic relationship where both perform better together than they ever would separately. SEO provides a significant amount of data and is a powerful feedback loop for any SEO effort. SEO efforts not only improve the volume of organic traffic and page rankings but also create better Quality Scores in PPC, improving the performance of advertising costs.
Finally the most valuable stream of data comes from what your customers are saying, mostly their reviews. We have a comprehensive Reputation Management Suite, called Market Pulse, that provides tools to post content on social media, respond to Reviews, and gather sentiment data of what people are saying about you on these channels. A business can have amazing advertising and SEO in the world, but an ecstatic customer is always the best marketing force for any business.