AdWords Agency - Google AdWords Expert
Thinking About Other Traffic

There is little doubt that I am an AdWords bigot but the website traffic strategy needs to consider all types of traffic. In most cases we need our traffic to come back to the site and move down the sales pipeline to make the business work. Right now I am working with a client that…

April 28, 2015
No Comments
Context is everything

This Saturday we appeared as a featured business in the Tribune a regional newspaper. Here is the above the fold section of the article. As a marketing person I can enjoy the humor in this but it sure proves the context is everything rule. The headline for the article related to the picture is under…

March 30, 2015
No Comments
Launching a New Product

If you are starting out on the journey of a new product launch we would like you to know that it is only slightly more complicated than the federal tax regulations and perfecting cold fusion? So it can be done!!! Over the years we have been involved in hundreds of new product launches and it…

March 20, 2015
No Comments
So You Want to Market to Millennials?

Marketing can never predict the actions of an individual but a traditional marketing practice is to segment markets into groups whose actions can be predicted. These segments are used to develop messaging and select channels for outreach. Generational segments are a well-established segmentation because it works. Like any segment it does not apply to every…

January 23, 2015
No Comments
Why Some Firms Benefit Using AdWords in Addition to Other Marketing

Marketing encompasses a wide variety of strategies designed to generate leads and open-up sales opportunities for producers and providers. Since it is all about the way consumers digest and process information, marketing methods continually adapt to market forces and shift according to the way consumers behave. Technology, for example, has a significant impact on the…

July 11, 2014
No Comments
20 Marketing Steps to a Sale

A wise person once said “Half of my marketing dollars are wasted; I just do not know which half.” This is actually an optimistic statement because depending on how you measure success the waste could be much higher.  In the direct response business a response rate of 2% is not uncommon and that translates to…

December 16, 2010
No Comments
Traditional Media is "Not Dead Yet"

Predictions of the death of traditional media by evangelists of new media remind me of the famous statement from Mark Twain “I am afraid that the rumors of my death have been greatly exaggerated.” The media of print, TV, radio, mail, and many others will be with us for long time but they do need…

January 24, 2008
No Comments