Your Google Ads Experts
CEO’s Guide to PPC

PPC is normally the first thing implemented in a Digital Marketing Plan because it’s fast, measurable, and provides crucial data. The downside of PPC is the cost, and as CEO, you have to implement cost controls to make sure it’s a good investment. CEOs drive the vision and strategy and never have enough time. The…

June 17, 2019
Calculating Website Ugliness

As you may have guessed, there is a story behind this. Every day at 8 am we meet up and talk about what is going on. We share challenges, discoveries, and talk about what’s next. In one meeting, we discussed the need to place a “Your baby is ugly” call. This is when we have…

June 3, 2019
Content Is King

How to Improve Content In 1996 Bill Gates famously stated “Content is King” and 25 years later he is still right. If you lack great content it’s game over and this is why you need to continually improve website content. Great content generates strong engagement, which is why “Engagement is Queen”. In this article, we…

May 8, 2019
Wow! Google Ads Work

People often tell us that Google Ads, aka Google AdWords, DO NOT WORK. They say that nobody clicks on the ads, it costs too much, and it just does not work. They have tried them and that’s that. As a PPC Agency, we take a deep breath and reply “I accept the fact they did…

October 16, 2018
Why We do AdWords First

As a digital agency, it is common to have a client discussion that starts with this question: Where do we start? Ultimately the discussion leads to scarce marketing resources, AKA, money. Many clients believe that they should start with search engine optimization (SEO) and Social Media. The belief is that these are fast, free, and…

September 17, 2018
Introduction to Word Wars

Introduction to Word Wars Your business is locked in mortal combat and it is a Word War. Like all wars, the winner will be the one that wins not just the battles but also hearts and minds of the people. Your weapons in this war are your words and how creatively and effectively you deploy…

August 24, 2018
The Days of Manual A/B Testing are (Essentially) Over

For years Google has been trying to leverage Artificial Intelligence within AdWords (now Google Ads). For the most part they have been trying to automate ad creation; first with Dynamic Search Ads, which started off terrible but got better as more controls were given. Then more recently, they introduced Automated Ad Suggestions which, to my…

July 30, 2018
Getting Started with Google Ads Scripts

Programmatically Control Your Google Ads Account Google Ads Scripts allow you to programmatically control and customize your Google Ads data. Scripting, in general, is a type of programming in which you control the behavior of existing complex objects. Although you can set up your own internal scripting structure, you ultimately rely on another program for…

February 11, 2016