AdWords Agency - Google AdWords Expert
Why We do AdWords First

As a digital agency, it is common to have a client discussion that starts with this question: Where do we start? Ultimately the discussion leads to scarce marketing resources, otherwise known as money. Many clients believe that they should start with search engine optimization (SEO) and Social Media. The belief is that these are fast,…

September 17, 2018
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Click Fraud – Measuring the intent of a click

What is the cost of a click?  It takes no effort for your finger to press that little button on your mouse, but it is what you click on where the dollars add up. For example, a single click on an ad could cost a plumber as much as $20.  Depending on the location, amount…

September 4, 2018
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Introduction to Word Wars

Introduction to Word Wars Your business is locked in mortal combat and it is a Word War. Like all wars, the winner will be the one that wins not just the battles but also hearts and minds of the people. Your weapons in this war are your words and how creatively and effectively you deploy…

August 24, 2018
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Don’t Let Your AdWords Be Eclipsed By The Eclipse

The nation’s attention is focused on the Solar Eclipse. This disruption, not only to the familiar patterns of the Sun, Earth and the Moon, also disrupts AdWords performance. For those that have keywords that match ‘eclipse’ but are unrelated to the event, we would expect a spike in Eclipse based searches. This creates a spike…

August 18, 2017
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Display Network Do’s & Don’ts

The dictionary defines a double edged sword as “something that has or can have both favorable and unfavorable consequences.” Depending on how it’s utilized, the same could be said of the Display Network based on the settings that are in place. Today’s tip involves some do’s and don’ts to help give you the benefits of…

February 20, 2017
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Agree to Disagree

Digital Marketing is often more art than science and reasonable professionals can disagree when looking at the same set of data. Based on this it should be no surprise that we do not agree with every “Best Practice” published by Google. I recently ran into one of these conflicts and I thought I would share…

February 6, 2017
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Improve Your Click through Rate & Quality Score Part 2

Last week, we explored improving the Click through Rate (CTR) to drive the Quality Score with a focus on reducing impressions. The other way to approach this is to increase the amount of clicks coming in through AdWords. There are many theories on how to increase the clicks, but only one that almost everyone agrees…

November 29, 2016
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Improve Your Click through Rate & Quality Score

Quality Score and money are the same thing so it is worth paying attention to this number. The bid in AdWords is money times quality score so quality score really is your money. The single biggest attribute in the quality score is the CTR (Click Through Rate) so it’s worth paying attention – assuming you…

November 21, 2016
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Add an Ad Extension Today

There are several available additions to your ads beyond the 140 characters and spaces known as Ad Extensions. Ad Extensions can be used to supplement your ad copy and give you an extra opportunity to show extra information about your business to potential customers. The usage (or non-usage) of ad extensions is one of the…

November 14, 2016
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Update Your Keyword Matching Settings

Today, our focus is going to be on keyword matching settings. To get the most efficient performance out of your ads, you can choose various keyword matching options to get the ideal balance between the Quality and Quantity of Traffic. Adjustments to the keyword matching settings can help improve Conversion & Click through Rates which…

November 7, 2016
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