Your Google Ads Experts
AdWords Essentials – Split Testing

Split testing is an essential skill for an AdWords Expert professionally managing an account in today’s world. In this article we are going to explore some of the details that need to be considered to run a professional split test. We could write an entire book on this topic and still not cover it all,…

July 14, 2016
Mobile is changing the AdWords World

I propose that it is impossible to scale the web experience from desktop to mobile or the other way around with today’s tools. I am sure that hordes of web designers are gathering to burn me in effigy for uttering such heresy. After all, everyone knows that responsive design and CSS fixed all these problems….

July 14, 2016
Are Audiences the new keywords?

I was inspired by the article by Christi Olson posted on Search Engine Land on this subject. While I respect her research and the quality of the article I do not agree with every detail. There is no doubt that PPC strategies need to evolve and that audiences will be a big part of that…

May 12, 2016
Mobile Impressions

Ever since the rollout of the Call-Only Campaign type, mobile traffic has been odd and we are seeing some strange results in a few of our accounts. One client who is a local service provider believes, as we do, that mobile traffic is extremely important. This client’s account  is large and well established. That being…

March 14, 2016
Search Underway for Side Ads

As we all know, the first 24 hours are the most critical in a missing advertising investigation and so it is with the Google Side Ads case. One day they were there, hanging out doing their thing and then bang they were gone. On Monday February 22nd, 2016 SEO and PPC experts alike were quickly…

March 14, 2016
Getting Started with Google Ads Scripts

Programmatically Control Your Google Ads Account Google Ads Scripts allow you to programmatically control and customize your Google Ads data. Scripting, in general, is a type of programming in which you control the behavior of existing complex objects. Although you can set up your own internal scripting structure, you ultimately rely on another program for…

February 11, 2016
Things we find in SQR’s

In the AdWords world there is an expression that helps explain the SQR (Search Query Report). “Never under estimate the creativity of a user with a blank search box” The SQR is where all that creativity goes and it is probably the most important data that you can extract from the AdWords System. Many people…

January 14, 2016
Don’t Blame Adwords for Sales Volume Losses

When things decline many want to find a cause and blame it. Often they point to AdWords because it has a simple to understand cost. Sorry to burst your bubble but marketing is complex and it’s never that simple. All forms of PPC (Pay Per Click) face this issue and we have to examine the…

December 3, 2015
Dear Saint Google,

Since 2008 I have written an open blog posting (aka letter) to Saint Google and all his 20% Googlers. In this we ask for the features we would like to see stuffed into our MCC and believe it or not we get more than a few of these. So while you might not believe in…

December 3, 2015
New Feature: Customer Match

Summary of new feature in Google for Customer Email List matching for use within AdWords

October 28, 2015