PPC is normally the first thing implemented in a Digital Marketing Plan because it’s fast, measurable, and provides crucial data. The downside of PPC is the cost, and as CEO, you have to implement cost controls to make sure it’s a good investment. CEOs drive the vision and strategy and never have enough time. The … CEO’s Guide to PPC
As you may have guessed, there is a story behind this. Every day at 8 am we meet up and talk about what is going on. We share challenges, discoveries, and talk about what’s next. In one meeting, we discussed the need to place a “Your baby is ugly” call. This is when we have … Calculating Website Ugliness
How to Improve Content In 1996 Bill Gates famously stated “Content is King” and 25 years later he is still right. If you lack great content it’s game over and this is why you need to continually improve website content. Great content generates strong engagement, which is why “Engagement is Queen”. In this article, we … Content Is King
The marketing needs of every business are unique but in digital marketing, there are four common pillars built on a foundation. In this article, we will explore the general concepts of the digital content strategy and discuss what to look for in the fit of these pillars to your business. The foundation of all pillars … Digital Marketing Pillars
If you prefer your content in Video here it is. Otherwise we hope you enjoy the article. Solve this marketing equation and explode your sales potential. Yes, responses happen at the intersection of Audience, Message, and Timing. Below is a formula visualization using intersecting circles. So that’s the secret in 50 words. The rest of … Get Rich Quick – Solve This!
Everything in life requires maintenance and WordPress websites are no exception. Not maintaining your website is like driving your car and never changing the oil. Eventually, the check engine light will go on and you will buy a new engine. WordPress is a great CMS (Content Management System) but even with this tool, websites still … WordPress Maintenance
How much do digital marketing services cost? When a company markets a service or product without a published price, the most common question is the dreaded: “How much does it cost?”. It is very rare that this question isn’t addressed in some way during the first call. Many agencies loathe getting into this conversation but … How Much Do Digital Marketing Services Cost?
It’s not what you know, it’s who you know. While our world is constantly changing, this adage rings as true as ever in Social Media. The volume of your social media voice is created by the quality and quantity of your connections. Without connections within the network, you simply have no voice. Let’s explore the … Building Your LinkedIn Network
This subject is a rewrite of our oldest blog article, first published in 2007. As we travel back to the future, it is amazing how little has changed in this fundamental building block of Word Wars. How a person presents a query is the first thing you learn. This knowledge should be used to develop … It Starts With the Query
Two words that rarely go together are Art and Engineering, yet here we are. The idiom “A picture is worth a 1,000 words” is true in website experiences. Businesses spend lots of time engineering the text but not so much the art. Business invests in the visuals but the focus is on the aesthetics, not … Art Engineering