When things decline many want to find a cause and blame it. Often they point to AdWords because it has a simple to understand cost. Sorry to burst your bubble but marketing is complex and it’s never that simple. All forms of PPC (Pay Per Click) face this issue and we have to examine the…
Since 2008 I have written an open blog posting (aka letter) to Saint Google and all his 20% Googlers. In this we ask for the features we would like to see stuffed into our MCC and believe it or not we get more than a few of these. So while you might not believe in…
Summary of new feature in Google for Customer Email List matching for use within AdWords
As a digital agency, it is common to have a client discussion that starts with the classic “Where do we start” question. Of course, this question is posed in several ways but ultimately it is a discussion of the priority of scarce marketing resources or, as I call it, money. Many clients come to us…
There’s a game we occasionally play in the office on who could find the change Google has made for the day. We have seen some minor changes to the Google AdWords interface that have varying degrees of helpfulness. While some accounts have seen these changes roll out, there are other accounts that have yet to…
Remarketing has a strong ROI simply because it’s the highest quality reach. The remarketing audience has been to your website and visited specific pages demonstrating their interest in what you have to say. Drip campaigns have some of the best results in the industry because of the strength in frequency. Since reach and frequency are…
Your phone rings and the person on the other end, typically your boss, tells you that expectations are not being met and that conversions, orders, or leads have dropped; They want to know what’s wrong. As a marketing professional, at some point you are going to get this call and what you do next can…
“A referral happens when the evangelist’s friend has a need that the evangelist believes that your product or service will service their friend’s need.” This article might not be for you! If your business model leans more towards the transactional side, clients and evangelists are not in your model and all your resources should be…
One of the building blocks of a digital marketing strategy are the PPC Search Campaigns. In this article, we are going to discuss the components and trade-offs that we consider as we build an account strategy document. Regardless of the sophistication of your marketing plan, documenting and then measuring to the plan is one of…
SMS is proud to announce that we have been engaged by American Flag & Gift as their Digital Agency providing a wide range of marketing services. American Flag & Gift is an ecommerce business that has been distributing flags of all types for over 30 years. To our surprise they are located only a few…
