The Mission is Sales
Sometimes squads get so close to the engagement they lose vision of the mission. This can lead us to micro-management thinking and consideration of only the present. Executives, like Generals, must think about the total mission not the tactical battles. Just like it takes many battles to win a war, it takes many contacts to…
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Customer Modeling
Dear Saint Google 2019
Since 2008, our Google Ads Experts have written an open letter to Saint Google. We believe that at least one of Saint Google’s Elves or maybe even the big SG himself reads our blog because we have gotten lots of things, that have been in our letters. Regardless, we find this to be a fun tradition for a company that eats, lives, and breathes Google Ads. So here are our 2019 Christmas wishes for Saint Google.
Winning Ms. Top of Page @ Google
How to Learn Communication and Leadership Skills
Wanted SMV Professionals Seeking to excel in communications and leadership Survey after survey tells us that at the top of the list of skills Employers look for regardless of position are communication and leadership skills. Our club helps you learn these and more. These skills are a huge differential factor in mid to upper management…
Sex, Lies, and SEO
Over the years we have noticed that clients either swear by or swear at their SEO Expert and there is no middle of the road on this one. With over a decade working on the SEO side of web sites I understand and deeply appreciate the value of SEO and I am a strong advocate…
How to Create Your Brand Book
Creating a Brand Book is the first step in a Professional Marketing Plan and it embodies the overarching messaging in text, image, audio, video, and whatever gets created next. Marketing Professionals either swear by or swear at the brand book. They swear by it when they get exactly what they wanted from an outside vendor…
CEO’s Guide to PPC
PPC is normally the first thing implemented in a Digital Marketing Plan because it’s fast, measurable, and provides crucial data. The downside of PPC is the cost, and as CEO, you have to implement cost controls to make sure it’s a good investment. CEOs drive the vision and strategy and never have enough time. The…
Calculating Website Ugliness
As you may have guessed, there is a story behind this. Every day at 8 am we meet up and talk about what is going on. We share challenges, discoveries, and talk about what’s next. In one meeting, we discussed the need to place a “Your baby is ugly” call. This is when we have…
