Your Google Ads Experts
Focused Expansion, Controlling Expanded Search in Adwords

Personally I’m a fan of broad match and the ensuing expanded search feature in Google… now that I can track it. I can’t say this enough …I love the Search Query Report… it opens a lot of doors and shows you negatives you would have never thought of. Plus it has potential to save you…

July 19, 2007
It Starts with the Query not the Page

Search strategies change frequently necessitating rewrites. Click here to read the latest version of It Starts with the Query I am constantly amazed by the search engine optimization (SEO) dialog that centers on page content. Statements like, “I want my page to come up first on the search engine” or “My page is first on…

July 12, 2007