The marketing needs of every business are unique but in digital marketing, there are four common pillars built on a foundation. In this article, we will explore the general concepts of the digital content strategy and discuss what to look for in the fit of these pillars to your business. The foundation of all pillars…

If you prefer your content in Video here it is. Otherwise we hope you enjoy the article. Solve this marketing equation and explode your sales potential. Yes, responses happen at the intersection of Audience, Message, and Timing. Below is a formula visualization using intersecting circles. So that’s the secret in 50 words. The rest of…

Everything in life requires maintenance and WordPress websites are no exception. Not maintaining your website is like driving your car and never changing the oil. Eventually, the check engine light will go on and you will buy a new engine. WordPress is a great CMS (Content Management System) but even with this tool, websites still…

How much do digital marketing services cost? When a company markets a service or product without a published price, the most common question is the dreaded: “How much does it cost?”. It is very rare that this question isn’t addressed in some way during the first call. Many agencies loathe getting into this conversation but…

It’s not what you know, it’s who you know. While our world is constantly changing, this adage rings as true as ever in Social Media. The volume of your social media voice is created by the quality and quantity of your connections. Without connections within the network, you simply have no voice. Let’s explore the…

This subject is a rewrite of our oldest blog article, first published in 2007. As we travel back to the future, it is amazing how little has changed in this fundamental building block of Word Wars. How a person presents a query is the first thing you learn. This knowledge should be used to develop…

Two words that rarely go together are Art and Engineering, yet here we are. The idiom “A picture is worth a 1,000 words” is true in website experiences. Businesses spend lots of time engineering the text but not so much the art. Business invests in the visuals but the focus is on the aesthetics, not…

Since I am currently the Senior Data Scientist at SMS – this might seem like an odd article to write but hang with me just a second. I recently stepped down as CEO of SMS, a role I held for the last 32 years across 4 successful tech businesses and 3 spectacular failures (Currently Batting…

Since 2008 our Google Ads Experts have written an open letter to Saint Google. We believe that at least one of Saint Google’s Elves or maybe even the big SG reads our blog because we get lots of things that have been in our letters. Regardless, we find this to be a fun tradition for…

Tell ‘em what you’re going to tell ‘em Budget-constrained Search campaigns are one of the most common problems in Google Ads. There are many signals indicating you have this issue. Google thinks this is so important that you cannot even remove the notice. This is because Google really wants you to fix this problem by…