Google Ads Bidding Strategy In Pay Per Click advertising (PPC) systems like Google Ads there is a trade-off between your ego and wallet, and it amazes me how often the ego wins. Most people are naturally competitive, and Google Ads plays this like a fine instrument. In the early days of AdWords Google provided the…

Data is the center of our universe and we are always seeking actionable business intelligence from it. Data does not always reveal its mysteries and secrets easily, often concealing its intel, using its own  sleight of hand. Nobody in business designs data to conceal business intelligence but it happens. Let’s look at a story that…

Have you ever had a jingle stuck in your head? Well, you are not alone because it happens to everyone. Jingles have the amazing power to live in our heads for days and can come back with just a few notes of music. In the Advertising jingles have been performing their magic for decades. In…

John Wanamaker is a legend in marketing and in his day, finding wasted advertising was impossible. The world has changed and the good news is his statement is no longer entirely true. Today, we can measure things that were impossible in Mr. Wanamaker’s day. This is especially true in digital advertising. Google Analytics gives us…

A process is never ending while a project has a defined start and end. Sales is a process. Sales are never done, and the conditions constantly change, making this a challenge using finite resources. In sales the grand challenge is “What’s next?” and there is always something next. Managing a process requires a different mindset…

Monday – Friday 10AM-11AM PST(1PM-2PM EST) Telephone: +1 (669) 900 6833 or +1 (346) 248 7799Webinar ID: 460 290 013 The world has changed and this has certainly effected your business. This may be a stressful time but within disruption opportunity is created. Bring your Challenges Are you struggling to see the opportunity?Do you have questions about marketing…

Battle of the Heavyweights Heavyweight Google loses by a Coronavirus KO Very few searches can go one-on-one with the word “Google” but the Coronavirus is one that can. We predict that this will be short lived but today Coronavirus is getting more search traffic than the term Google. There is no doubt that the CoronaVirus…

Sometimes squads get so close to the engagement they lose vision of the mission. This can lead us to micro-management thinking and consideration of only the present. Executives, like Generals, must think about the total mission not the tactical battles. Just like it takes many battles to win a war, it takes many contacts to…