Search is the foundation of Google Ads and we have written hundreds of articles on this since July 12, 2007, when we published our first blog article. There are as many ways to implement Google Search Ads as there are grains of sand on a beach. In this, we are going to explore our Top…

The Google Display Network is arguably the most powerful tool on your marketing tool-belt. These are ads that your prospective customers see as they browse the internet instead of  the ones they asked for in search. This changes the user intent factor but both methods are successful for different reasons. With careful planning, display ads…

What if I told you that there is a strategy to scale your business beyond your most aggressive business sales plan? Would you want me to keep talking? If yes, then join us for a discovery of the Google Display Network. In this first article we will explore the how-to manage the Display Network and…

Google loves automation and they have been trying to automate every facet of Google Ads since October 23, 2000, the first day of AdWords operations.They would love to have all four million advertisers just set it and forget it. Do not fall for this myth, Google Ads is and remains self-service advertising. Failing to maintain…

If you want to be first on Google organic results you have to EARN it. There are some that will tell you that Organic AKA Search Engine Optimization (SEO) is fast, free, and easy,all you have to do is pay them to learn the secret. Unfortunately, Search Engine Optimization is none of those things and…

Google Ads Bidding Strategy In Pay Per Click advertising (PPC) systems like Google Ads there is a trade-off between your ego and wallet, and it amazes me how often the ego wins. Most people are naturally competitive, and Google Ads plays this like a fine instrument. In the early days of AdWords Google provided the…

Data is the center of our universe and we are always seeking actionable business intelligence from it. Data does not always reveal its mysteries and secrets easily, often concealing its intel, using its own  sleight of hand. Nobody in business designs data to conceal business intelligence but it happens. Let’s look at a story that…

Have you ever had a jingle stuck in your head? Well, you are not alone because it happens to everyone. Jingles have the amazing power to live in our heads for days and can come back with just a few notes of music. In the Advertising jingles have been performing their magic for decades. In…

John Wanamaker is a legend in marketing and in his day, finding wasted advertising was impossible. The world has changed and the good news is his statement is no longer entirely true. Today, we can measure things that were impossible in Mr. Wanamaker’s day. This is especially true in digital advertising. Google Analytics gives us…

A process is never ending while a project has a defined start and end. Sales is a process. Sales are never done, and the conditions constantly change, making this a challenge using finite resources. In sales the grand challenge is “What’s next?” and there is always something next. Managing a process requires a different mindset…