Your Google Ads Experts
Does Your Data Reveal or Conceal Business Intel?

Data is the center of our universe and we are always seeking actionable business intelligence from it. Data does not always reveal its mysteries and secrets easily, often concealing its intel, using its own  sleight of hand. Nobody in business designs data to conceal business intelligence but it happens. Let’s look at a story that…

June 23, 2020
Jingles, Earworms, and Marketing Magic

Have you ever had a jingle stuck in your head? Well, you are not alone because it happens to everyone. Jingles have the amazing power to live in our heads for days and can come back with just a few notes of music. In the Advertising jingles have been performing their magic for decades. In…

June 9, 2020
Stop Wasting 50% of your Advertising Dollars

John Wanamaker is a legend in marketing and in his day, finding wasted advertising was impossible. The world has changed and the good news is his statement is no longer entirely true. Today, we can measure things that were impossible in Mr. Wanamaker’s day. This is especially true in digital advertising. Google Analytics gives us…

May 1, 2020
Sales is a Process; NOT a Project

A process is never ending while a project has a defined start and end. Sales is a process. Sales are never done, and the conditions constantly change, making this a challenge using finite resources. In sales the grand challenge is “What’s next?” and there is always something next. Managing a process requires a different mindset…

April 3, 2020
LIVE Q&A – Business Marketing

Monday – Friday 10AM-11AM PST(1PM-2PM EST) Telephone: +1 (669) 900 6833 or +1 (346) 248 7799Webinar ID: 460 290 013 The world has changed and this has certainly effected your business. This may be a stressful time but within disruption opportunity is created. Bring your Challenges Are you struggling to see the opportunity?Do you have questions about marketing…

March 25, 2020
Google Ads versus Coronavirus

Battle of the Heavyweights Heavyweight Google loses by a Coronavirus KO Very few searches can go one-on-one with the word “Google” but the Coronavirus is one that can. We predict that this will be short lived but today Coronavirus is getting more search traffic than the term Google. There is no doubt that the CoronaVirus…

March 11, 2020
The Mission is Sales

Sometimes squads get so close to the engagement they lose vision of the mission. This can lead us to micro-management thinking and consideration of only the present. Executives, like Generals, must think about the total mission not the tactical battles. Just like it takes many battles to win a war, it takes many contacts to…

March 10, 2020
Special Offer for Plumbers ONLY
For a LIMITED TIME we are offering a free sneak peek at our book on Digital Marketing for the Plumbing Industry. Click Image for Full Size Cover Click Image for Full Size Back Cover This is a full version e-book with 264 pages of marketing advice for Plumbers. Reviewers will get a free copy of...
January 31, 2020
Customer Modeling
This is the first in a series of articles on how to build your Digital Sales plan. The foundation of a Digital Sales Strategy is an understanding of the Ideal Customer. You cannot talk to your market, if you do not know who they are. This concept is approached differently by different experts but ultimately...
January 19, 2020
Dear Saint Google 2019

Since 2008, our Google Ads Experts have written an open letter to Saint Google. We believe that at least one of Saint Google’s Elves or maybe even the big SG himself reads our blog because we have gotten lots of things, that have been in our letters. Regardless, we find this to be a fun tradition for a company that eats, lives, and breathes Google Ads. So here are our 2019 Christmas wishes for Saint Google.

October 31, 2019