AdWords Agency - Google AdWords Expert
It Starts With the Query

This subject is a rewrite of our oldest blog article, first published in 2007. As we travel back to the future, it is amazing how little has changed in this fundamental building block of Word Wars. How a person presents a query is the first thing you learn. This knowledge should be used to develop…

January 17, 2019
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Art Engineering

Two words that rarely go together are Art and Engineering, yet here we are. The idiom “A picture is worth a 1,000 words” is true in website experiences. Businesses spend lots of time engineering the text but not so much the art. Business invests in the visuals but the focus is on the aesthetics, not…

January 9, 2019
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CEO’s Guide to Social Media

Since I am currently the Senior Data Scientist at SMS – this might seem like an odd article to write but hang with me just a second. I recently stepped down as CEO of SMS, a role I held for the last 32 years across 4 successful tech businesses and 3 spectacular failures (Currently Batting…

December 12, 2018
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Dear Saint Google 2018

Since 2008 our Google Ads Experts have written an open letter to Saint Google. We believe that at least one of Saint Google’s Elves or maybe even the big SG reads our blog because we get lots of things that have been in our letters. Regardless, we find this to be a fun tradition for…

December 5, 2018
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Budget Constrained Google Ads

Tell ‘em what you’re going to tell ‘em Budget-constrained Search campaigns are one of the most common problems in Google Ads. There are many signals indicating you have this issue. Google thinks this is so important that you cannot even remove the notice. This is because Google really wants you to fix this problem by…

November 13, 2018
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Building Trust in Your Marketing

People do business with those they trust; they trust those that help them understand. When you share your expertise you help prospects understand your product or service value and how it serves their want or need. Doing that builds trust and moves the relationship forward. If you do not believe this is true then save…

November 8, 2018
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How to pick the Right Digital Marketing Coach
How to pick the Right Digital Marketing Coach Putting together a world-class marketing team has to be the goal of any executive leading a business. Going to market with a goal less than that is a formula for disaster. For some, the right strategy is internal staff, others use agencies, and still, others use consultants and...
October 30, 2018
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Wow! Google Ads Work

People often tell us that Google Ads, aka Google AdWords, DO NOT WORK. They say that nobody clicks on the ads, it costs too much, and it just does not work. They have tried them and that’s that. As a PPC Agency, we take a deep breath and reply “I accept the fact they did…

October 16, 2018
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Remarketing Revisited Revised Rethought

Remarketing is the repetition tool of PPC and it comes with lots of controls for your strategies and tactics. Visit Amazon and look at cameras and as we all know you will see ads for cameras for days – this is remarketing implemented. If you overdo this you will alienate your prospects but done just…

September 24, 2018
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Why We do AdWords First

As a digital agency, it is common to have a client discussion that starts with this question: Where do we start? Ultimately the discussion leads to scarce marketing resources, AKA, money. Many clients believe that they should start with search engine optimization (SEO) and Social Media. The belief is that these are fast, free, and…

September 17, 2018
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