Marketing Lesson from “the Dress”
In February of 2015, this picture caused a viral sensation that broke the internet and was even commented on by then-President Obama. The original webpage of this picture got 32.8 million unique visitors in just a few days. The source of the viral response was the controversial question, “What color is this dress?” Some people…
We Had a Plan BUT Something Else Happened Instead
With 40 years as a Business Executive and most of that in Sales & Marketing, I have never seen a Marketing Plan happen exactly as planned. The truth that nobody wants to tell the boss is that the project everyone just poured hours into is a fantasy, but it is. Now out of the other…
People do business with those they TRUST; they TRUST those that help them understand
Trust Building requires a high frequency of consistent and transparent themed messages. Trust is a requirement for relational non-emergency professional service sales. This strategy is most effective for professional services businesses like Lawyers, CPAs, Investment Advisors, Financial Planners, HR Consultants, and Engineering, just to name a few. With some minor changes this can be effective…
“OK Google, Find ___________ Near Me”
As a kid, I thought how awesome it would be to be able to talk to a machine as Captain Picard did with the Enterprise. Google, Apple, and Amazon are racing to make this a reality. So far, Amazon is closest with the introduction of the Echo-Auto but our focus here is not to discuss…
Dear Saint Google 2020
Twas the night before Christmas and all through the net, Not an event was occurring, not even on the dark web. The Google Ads were hung by the SERP with care, In hopes that conversions soon would be there. The Google Ads Experts were nestled, all snug in their beds. While visions of higher quality…
Have You Lowered Your Bids?
Did you notice the drop in Google’s stock recently? If you are like me and hold a few shares it was painful to watch. The pandemic has changed advertiser’s strategies with some dropping out and changing the Google Ads marketplace. Year over year revenue dropped for the first time in Google’s history and that supports…
Google Ads: Machine Learning vs Human Expert
Advertisers are at a crossroads on this strategic question of automation vs human experts. If you think you know the answer, then you do not yet understand the issue. Google’s position is that Machine Learning is the better answer but their agenda is to serve Google’s best interests, not yours. Our goal today is to…
Google is Hiding Information Again
Did you catch the notice in your Google Ads account like the one to the left? Well, our friends over at Search Engine Land sure did and posted an article about vanishing Search Query Data. This created lively discussion in our Virtual Office. There is little doubt that Google is going to make this…
Top Search Campaign Strategies
Search is the foundation of Google Ads and we have written hundreds of articles on this since July 12, 2007, when we published our first blog article. There are as many ways to implement Google Search Ads as there are grains of sand on a beach. In this, we are going to explore our Top…
10 Reasons to Use the Google Display Network (GDN)
The Google Display Network is arguably the most powerful tool on your marketing tool-belt. These are ads that your prospective customers see as they browse the internet instead of the ones they asked for in search. This changes the user intent factor but both methods are successful for different reasons. With careful planning, display ads…
