It’s not what you know, it’s who you know. While our world is constantly changing, this adage rings as true as ever in Social Media. The volume of your social media voice is created by the quality and quantity of your connections. Without connections within the network, you simply have no voice. Let’s explore the…

This subject is a rewrite of our oldest blog article, first published in 2007. As we travel back to the future, it is amazing how little has changed in this fundamental building block of Word Wars. How a person presents a query is the first thing you learn. This knowledge should be used to develop…

Two words that rarely go together are Art and Engineering, yet here we are. The idiom “A picture is worth a 1,000 words” is true in website experiences. Businesses spend lots of time engineering the text but not so much the art. Business invests in the visuals but the focus is on the aesthetics, not…

Since I am currently the Senior Data Scientist at SMS – this might seem like an odd article to write but hang with me just a second. I recently stepped down as CEO of SMS, a role I held for the last 32 years across 4 successful tech businesses and 3 spectacular failures (Currently Batting…

Since 2008 our Google Ads Experts have written an open letter to Saint Google. We believe that at least one of Saint Google’s Elves or maybe even the big SG reads our blog because we get lots of things that have been in our letters. Regardless, we find this to be a fun tradition for…

Tell ‘em what you’re going to tell ‘em Budget-constrained Search campaigns are one of the most common problems in Google Ads. There are many signals indicating you have this issue. Google thinks this is so important that you cannot even remove the notice. This is because Google really wants you to fix this problem by…

People do business with those they trust; they trust those that help them understand. When you share your expertise you help prospects understand your product or service value and how it serves their want or need. Doing that builds trust and moves the relationship forward. If you do not believe this is true then save…

People often tell us that Google Ads, aka Google AdWords, DO NOT WORK. They say that nobody clicks on the ads, it costs too much, and it just does not work. They have tried them and that’s that. As a PPC Agency, we take a deep breath and reply “I accept the fact they did…

Remarketing is the repetition tool of PPC and it comes with lots of controls for your strategies and tactics. Visit Amazon and look at cameras and as we all know you will see ads for cameras for days – this is remarketing implemented. If you overdo this you will alienate your prospects but done just…