Creating a Brand Book is the first step in a Professional Marketing Plan and it embodies the overarching messaging in text, image, audio, video, and whatever gets created next. Marketing Professionals either swear by or swear at the brand book. They swear by it when they get exactly what they wanted from an outside vendor…

PPC is normally the first thing implemented in a Digital Marketing Plan because it’s fast, measurable, and provides crucial data. The downside of PPC is the cost, and as CEO, you have to implement cost controls to make sure it’s a good investment. CEOs drive the vision and strategy and never have enough time. The…

As you may have guessed, there is a story behind this. Every day at 8 am we meet up and talk about what is going on. We share challenges, discoveries, and talk about what’s next. In one meeting, we discussed the need to place a “Your baby is ugly” call. This is when we have…

How to Improve Content In 1996 Bill Gates famously stated “Content is King” and 25 years later he is still right. If you lack great content it’s game over and this is why you need to continually improve website content. Great content generates strong engagement, which is why “Engagement is Queen”. In this article, we…

The marketing needs of every business are unique but in digital marketing, there are four common pillars built on a foundation. In this article, we will explore the general concepts of the digital content strategy and discuss what to look for in the fit of these pillars to your business. The foundation of all pillars…

If you prefer your content in Video here it is. Otherwise we hope you enjoy the article. Solve this marketing equation and explode your sales potential. Yes, responses happen at the intersection of Audience, Message, and Timing. Below is a formula visualization using intersecting circles. So that’s the secret in 50 words. The rest of…

Everything in life requires maintenance and WordPress websites are no exception. Not maintaining your website is like driving your car and never changing the oil. Eventually, the check engine light will go on and you will buy a new engine. WordPress is a great CMS (Content Management System) but even with this tool, websites still…

How much do digital marketing services cost? When a company markets a service or product without a published price, the most common question is the dreaded: “How much does it cost?”. It is very rare that this question isn’t addressed in some way during the first call. Many agencies loathe getting into this conversation but…

It’s not what you know, it’s who you know. While our world is constantly changing, this adage rings as true as ever in Social Media. The volume of your social media voice is created by the quality and quantity of your connections. Without connections within the network, you simply have no voice. Let’s explore the…