John Wanamaker is a legend in marketing and in his day, finding wasted advertising was impossible. The world has changed and the good news is his statement is no longer entirely true. Today, we can measure things that were impossible in Mr. Wanamaker’s day. This is especially true in digital advertising. Google Analytics gives us…

A process is never ending while a project has a defined start and end. Sales is a process. Sales are never done, and the conditions constantly change, making this a challenge using finite resources. In sales the grand challenge is “What’s next?” and there is always something next. Managing a process requires a different mindset…

Monday – Friday 10AM-11AM PST(1PM-2PM EST) Telephone: +1 (669) 900 6833 or +1 (346) 248 7799Webinar ID: 460 290 013 The world has changed and this has certainly effected your business. This may be a stressful time but within disruption opportunity is created. Bring your Challenges Are you struggling to see the opportunity?Do you have questions about marketing…

Battle of the Heavyweights Heavyweight Google loses by a Coronavirus KO Very few searches can go one-on-one with the word “Google” but the Coronavirus is one that can. We predict that this will be short lived but today Coronavirus is getting more search traffic than the term Google. There is no doubt that the CoronaVirus…

Sometimes squads get so close to the engagement they lose vision of the mission. This can lead us to micro-management thinking and consideration of only the present. Executives, like Generals, must think about the total mission not the tactical battles. Just like it takes many battles to win a war, it takes many contacts to…

Since 2008, our Google Ads Experts have written an open letter to Saint Google. We believe that at least one of Saint Google’s Elves or maybe even the big SG himself reads our blog because we have gotten lots of things, that have been in our letters. Regardless, we find this to be a fun tradition for a company that eats, lives, and breathes Google Ads. So here are our 2019 Christmas wishes for Saint Google.