AdWords Agency - Google AdWords Expert

SMS AdWords Expert Team

Systems & Marketing Solutions specializes in driving targeted web traffic to your web site. Here are the people that make that possible:

Joshua Erdman - Chief Executive OfficerBob Dumouchel - Chief Data ScientistRyan Dumouchel - AdWords ExpertDiego Leon - AdWords ExpertKrislyn Bio - Marketing Manager & Designer
Josh Erdman
Bob Dumouchel
Chief Data Scientist
Ryan Dumouchel
AdWords Analyst
Diego León
AdWords Analyst
Krislyn Bio

Josh Erdman – Chief Executive Officer

JoshJoshua Erdman, was born and raised in Clovis, CA just outside of Fresno.  After graduating High School he attended Reedley City College then transferred to Cal Poly, majoring in Mechanical Engineering.  That spring he changed his major to Computer Science and at the age of 20 obtained an internship in Van Nuys at Anheuser-Busch in the Information Technology department that summer.  Being the youngest guy in the plant, he was reminded daily from his co-workers that although he couldn’t try their product he was free to explore the plant.

Following his internship, he began work at a website development company and quickly moved up the ranks to Systems Administrator and as the company grew, Joshua Erdman was appointed as the Department Manager.

In February of 2003, Joshua Erdman left to start his own IT Managed Services company.  11 years later he merged with TekTegrity and worked there for just over 3 years as their senior consultant.  He is an active volunteer at Softec where he most recently served as president.

Now he is pursuing his passion in marketing – still in tech helping businesses connect to people at the intersection where lifestyle and technology meet.

Josh is active in the local community serving in the following roles:

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Bob Dumouchel – Chief Data Scientist


Bob Dumouchel is a serial entrepreneur with 5 successful start-up businesses since 1988. One of his companies was on the INC 500 list in 1992 (#247) and 1993 (#467) and selected by IBM as a Premier Business Partner (Top 5% Worldwide). Bob’s businesses included two in Software Development, Software Training Products, e-commerce Art Dealer, and Google AdWords Agency. In all these businesses Bob was CEO and the driving force behind the business development. Over the course of his career Bob has sold over $100 million in products as diverse as food, computer systems, training, software, and HR services.

Bob’s Internet Marketing experience started in October 1994 long before most people had even heard the term “dot com.” He started working in search engine optimization in October 1994 and in Google AdWords in July 2003. Bob was the software developer of NetListening, a system that maps web pages into a structured relational database. Bob currently advises over 100 businesses as their AdWords Expert providing marketing advice across dozens of industries. Bob served as CEO of Systems & Marketing Solutions for 23 years before turning over the leadership role to Josh Erdman. He continues to contribute to SMS as a Data Scientist with a mission of finding data relationships and patterns that can create Unfair Marketing Advantage for our Clients.

Bob has been active in the local community serving in the following roles:

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Ryan Dumouchel – Adwords Analyst

RyanRyan Dumouchel joined SMS in March 2009 after graduating from the University of California, Davis with a BA in Sociology and a Certificate in Paralegal Studies. With his studies as a Paralegal and his expertise in AdWords he was the perfect choice to head up the technical team in the Legal AdWords Practice.

Since starting in March 2009 Ryan completed the Google AdWords Training Curriculum and passed his AdWords Certification on April 30, 2009 and has updated his certification since then.

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or contact Ryan directly at

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Diego León – AdWords Analyst

diegoDiego joined SMS in April 2011 and is and AdWords Analyst with a focus on Sales Automation. He is responsible for overall management of PPC accounts that feed automated sales funnels creating customized experiences for customers that increase engagement and reduce call volume of un-qualified leads. Prior to joining SMS, Diego was a student at Cal Poly in the Mechanical Engineering program. Diego’s strong background in math is a very direct skill necessary for the analytic work involved in AdWords and the logistics for building effective sales automation campaigns.

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or contact Diego directly at

Diego Leon’s Google AdWords Certifications

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Krislyn Bio – Marketing Manager & Designer

KrislynKrislyn joined the SMS family in 2012 working her way up from Outreach Specialist to being our Creative Designer, she is also a published blogger and well versed in Social Media Marketing. She is responsible for the creative work here at SMS, which includes creating inforgraphics/graphics, videos, photos, as well as 3D modeling.

In her free time she likes reading, traveling, going to concerts and spending time with her family, friends and her dogs.

View Krislyn's profile on LinkedIn

or contact Krislyn directly at

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SMS in the Community

SMS is active in the community and the industry. Check out some of the organizations we belong to and support!