AdWords Agency - Google AdWords Expert
20 Marketing Steps to a Sale

A wise person once said “Half of my marketing dollars are wasted; I just do not know which half.” This is actually an optimistic statement because depending on how you measure success the waste could be much higher.  In the direct response business a response rate of 2% is not uncommon and that translates to…

December 16, 2010
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What are AdWords?

Believe it or not this is one of the most common questions we get. People hear about AdWords, but they are not really sure of what they are or why they should care. This is Google’s fault because they really are not great communicators. Their mission is to organize the world’s information but like the…

December 16, 2010
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How SEO works

Nobody walking among the mere mortals on Earth, including your humble narrator, knows exactly how the page ranking at Google works in complete detail.  We do however know many of the attributes that count and the basic structure of the formula. The process starts with hundreds of attributes that are scored and then the real…

October 27, 2010
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Dear Saint Google,

The virtual stockings are hung by the SERP with care, in hopes that Saint Google soon will be there.  The AdWords Experts are nestled all snug in their beds while visions of new features danced in their head and I am sure you know all the rest. Every year in the fine tradition of the…

October 27, 2010
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Mobile Marketing

Smart Phones are changing how marketing will be done in the future and in case you’re curious the future is today. If you have not been paying attention to trends in marketing for the last decade the process has shifted from product presentation to a strategy of engage and educate. This change in basic strategy…

October 15, 2010
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Improving Google Adwords Quality Score

Quality Score is real money to an Adwords Advertiser. So it is no surprise that improving this is a common topic of conversation with our clients. We have studied this extensively over the years and we have watched it evolve. In this article, we are going to look at the history and where we think…

September 23, 2010
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Google Instant

As a technician I have to say I was awed by Google’s technical prowess when I first saw Google Instant in action! The ability to do a predictive query list was not that big of a deal since word processors have been doing that for over a decade. Even the ability to run the multiple…

September 23, 2010
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Conversions are Event Based

Discussion on the role of advertising and events in business marketing

July 28, 2010
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Awesome Adwords Performance

More is not better, better is better. This is true in Adwords as it is in most things. If you want awesome performance from your Adwords account, and your idea of awesome performance is a better conversion cost, then you need to embrace this concept.  We often hear from businesses after they have violated this…

July 28, 2010
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Sex, Lies, and SEO

Over the years we have noticed that clients either swear by or swear at their SEO Expert and there is no middle of the road on this one. With over a decade working on the SEO side of web sites I understand and deeply appreciate the value of SEO and I am a strong advocate…

May 26, 2010
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