For a few years I once employed a retired CalPoly professor as my bookkeeper. During a break we would frequently talk about society and I enjoyed stories from his life experience. After he worked for me for about a year I learned about his guaranteed method for requesting a raise – and I was its target.
He explained that over the last year, he had performed the same exact tasks and has been getting more efficient over time. As a matter of fact, he pulled out a report showing data from his old timecards and showed me that although his average hours per week have dropped from 24 hours per week to 17 he was still getting the same volume of work done. He explained that his increase in skills and efficiency over the last year has resulted in an unfair effective 30% pay-cut.
With data, common sense, and a healthy dose of confidence he built a rock solid case for his raise. That my friends is exactly how you should run your marketing: track every dollar spent, calls coming in, sales over time and engagement on campaign. Soon you will find a good marketing effort as obvious as it was to me that I needed to give my bookkeeper a raise!
Please share your experience requesting a raise or a clever story you have heard of how someone requested a raise.