Tag: Keywords

Did you notice the drop in Google’s stock recently? If you are like me and … Have You Lowered Your Bids?

Over the years we have noticed that clients either swear by or swear at their … Sex, Lies, and SEO

Today, our focus is going to be on keyword matching settings. To get the most … Update Your Keyword Matching Settings

I was inspired by the article by Christi Olson posted on Search Engine Land on … Are Audiences the new keywords?

In the AdWords world there is an expression that helps explain the SQR (Search Query … Things we find in SQR’s

Considerations for news and media impact on keyword data.

Everyone knows what keywords they want but they rarely consider the words they DO NOT … AdWords Secrets – Negative Keywords

Everybody is always so concerned with what keywords do I pick to advertise on. The … Back to Basics: The Forgotten Art of Negative Keywords

There’s a good chance Granularization isn’t actually a word, yet. However the principle behind it … The Granularization of Keywords

Search strategies change frequently necessitating rewrites. Click here to read the latest version of It … It Starts with the Query not the Page