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28 Mar 2018
Skynet + AdWords

The Machines are Coming (For Your Ads) – and they think that they can write better ads than humans: The one constant in Google is change and today is no exception. Recently Google has been sending out several alerts about changes coming to an AdWords account near you. Below is an excerpt from what is...

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18 Aug 2017
Don’t Let Your AdWords Be Eclipsed By The Eclipse

The nation’s attention is focused on the Solar Eclipse. This disruption, not only to the familiar patterns of the Sun, Earth and the Moon, also disrupts AdWords performance. For those that have keywords that match ‘eclipse’ but are unrelated to the event, we would expect a spike in Eclipse based searches. This creates a spike...

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14 Mar 2016
Mobile Impressions

Ever since the rollout of the Call-Only Campaign type, mobile traffic has been odd and we are seeing some strange results in a few of our accounts. One client who is a local service provider believes, as we do, that mobile traffic is extremely important. This client’s account  is large and well established. That being...

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  • Posted by: Diego
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14 Mar 2016
Search Underway for Side Ads

As we all know, the first 24 hours are the most critical in a missing advertising investigation and so it is with the Google Side Ads case. One day they were there, hanging out doing their thing and then bang they were gone. On Monday February 22nd, 2016 SEO and PPC experts alike were quickly...

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  • Posted by: Ryan
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14 Jan 2016
Things we find in SQR’s

In the AdWords world there is an expression that helps explain the SQR (Search Query Report). “Never under estimate the creativity of a user with a blank search box” The SQR is where all that creativity goes and it is probably the most important data that you can extract from the AdWords System. Many people...

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17 Jun 2011
Why we do what we do

The first priority of AdWords is to create the best quality SERP (Search Engine Results Page) to serve the searcher. AdWords controls 50% of the most valuable Internet real estate on the planet and our job is to pursue SERP perfection.

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  • Posted by: Bob Dumouchel
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