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Playing the “What Did Google Change today?” Game

There’s a game we occasionally play in the office on who could find the change Google has made for the day. We have seen some minor changes to the Google AdWords interface that have varying degrees of helpfulness. While some accounts have seen these changes roll out, there are other accounts that have yet to…

September 22, 2015
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Keywords Outside the AdWords Data Box

Considerations for news and media impact on keyword data.

April 1, 2014
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Startup Weekend Santa Maria – Clean Tech

We will be both engaged with this event and a corporate sponsor. Read the Startup-Weekend-Flyer

February 28, 2014
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Dear Saint Google,

Annual Christmas Letter to Saint Google

December 6, 2013
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SEO’s Best Friend! – AdWords

SEO’s are often highly critical of AdWords which amazes me because of the value AdWords can bring to their challenge. Without AdWords, a business is forced to rely on Google Analytics and Webmaster Tools for data, but both suffer from lack of data. Let’s look at how AdWords can make you a better SEO. The…

October 8, 2013
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Why Can’t I Run AdWords Myself?

The short answer is you can, but the real question is should you? Ask yourself, is your business better served by staying focused on the business of your business or learning and playing with AdWords? Are you really going to dedicate the time necessary to learn AdWords? Google has invested millions trying to make it…

December 16, 2011
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