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06 Feb 2017
Agree to Disagree

Digital Marketing is often more art than science and reasonable professionals can disagree when looking at the same set of data. Based on this it should be no surprise that we do not agree with every “Best Practice” published by Google. I recently ran into one of these conflicts and I thought I would share...

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12 May 2016
Are Audiences the new keywords?

I was inspired by the article by Christi Olson posted on Search Engine Land on this subject. While I respect her research and the quality of the article I do not agree with every detail. There is no doubt that PPC strategies need to evolve and that audiences will be a big part of that...

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03 Dec 2015
Don’t Blame Adwords for Sales Volume Losses

When things decline many want to find a cause and blame it. Often they point to AdWords because it has a simple to understand cost. Sorry to burst your bubble but marketing is complex and it’s never that simple. All forms of PPC (Pay Per Click) face this issue and we have to examine the...

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03 Dec 2015
Dear Saint Google,

Since 2008 I have written an open blog posting (aka letter) to Saint Google and all his 20% Googlers. In this we ask for the features we would like to see stuffed into our MCC and believe it or not we get more than a few of these. So while you might not believe in...

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28 Oct 2015
New Feature: Customer Match

Summary of new feature in Google for Customer Email List matching for use within AdWords

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28 Oct 2015
Why we do AdWords First

As a digital agency, it is common to have a client discussion that starts with the classic “Where do we start” question. Of course, this question is posed in several ways but ultimately it is a discussion of the priority of scarce marketing resources or, as I call it, money. Many clients come to us...

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29 May 2015
Troubleshooting Your AdWords Account

Your phone rings and the person on the other end, typically your boss, tells you that expectations are not being met and that conversions, orders, or leads have dropped; They want to know what’s wrong. As a marketing professional, at some point you are going to get this call and what you do next can...

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29 May 2015
How to Create a Winning Search Campaign Strategy

One of the building blocks of a digital marketing strategy are the PPC Search Campaigns. In this article, we are going to discuss the components and trade-offs that we consider as we build an account strategy document. Regardless of the sophistication of your marketing plan, documenting and then measuring to the plan is one of...

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28 Apr 2015
Thinking About Other Traffic

There is little doubt that I am an AdWords bigot but the website traffic strategy needs to consider all types of traffic. In most cases we need our traffic to come back to the site and move down the sales pipeline to make the business work. Right now I am working with a client that...

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17 Feb 2015
Adwords for Recruiting

We spend an inordinate amount of time designing AdWords placement models to filter out job related traffic but one person’s trash is another’s treasure.  As the economy continues to improve the competition for talent is getting more and more competitive and AdWords can be a competitive advantage. Let’s explore how AdWords can serve your recruiting...

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