Good news for everyone that works within the Google AdWords system is that the pace of change is slowing. This last year Google had only 200 changes to the system compared to 365 the year before. So we have gone from one change every day to every 1.8 days. Who knows maybe next year we can get to two days between changes!!!
Google seems to have discovered that this pace of change can be a problem for some – for example, mere mortals. Everyone knows that this pace of change is crazy but it is the world we live in and Google is trying to be better by organizing these changes. They have created a new page that consolidates changes and so here it is: https://goo.gl/SkfCYA
Now Google has had efforts in these areas before and they are normally well intentioned. Google’s track record of keeping up on maintenance is not the greatest but they try. I have followed the latest releases at Inside AdWords for years and this seems to be a recap of that. The challenge is not everything they change gets to these publications and we routinely find changes that have no documentation. Sometimes it even appears to be on accident but often they are changes that Google probably does not want to make a point of. Not sure if I will be a fan of this new resource since it seems to be a subset of a publication I already follow carefully.