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Context is everything

This Saturday we appeared as a featured business in the Tribune a regional newspaper. Here is the above the fold section of the article. As a marketing person I can enjoy the humor in this but it sure proves the context is everything rule. The headline for the article related to the picture is under…

June 5, 2018
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Dear Saint Google 2017

Twas the night before Christmas, and all through the net not a disk drive was spinning, not even in the cloud. The ads were hung by the SERP with care in hopes that conversions soon would be there. The Keywords nestled all snug in their ad groups while visions of eligibility danced in their heads. When out on…

November 7, 2017
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Getting Started with AdWords Scripts

AdWords Scripts allow you to programmatically control and customize what is done to and how you receive AdWords data. Scripting, in general, is a type of programming in which you control the behavior of existing complex objects. Though you can set up your own internal scripting structure you ultimately rely on another program for the…

February 11, 2016
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Stand-up Desk Experiment

Several of my friends have been converting their offices to stand up desks and we have been talking about doing this for well over a year.  The challenge has been making the commitment and finding out if we will actually like this. My friends tell me that the first 3 days are tough and you…

March 17, 2014
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New Logo

Next year will be our 20th year in Internet Marketing and we decided this would be a good time to reinvent ourselves starting with our logo.  Our logo is changing from:   To: Just like the monster logo this one has a story. In the computer industry this shape is a decision block and it represents a point…

November 3, 2013
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Tracking Phone Conversions

I believe in the old adage of “Measure and it shall improve.” We get pretty excited around here when we see new ways to improve the measurement of marketing processes. While tracking phone calls has been around for generations, the technology of phone systems and the internet are rapidly evolving. We recently installed a fully…

July 15, 2013
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Bidding Formulas

Creating and maintaining a bidding strategy is one of the most complex areas of AdWords and there is no unifying theory.  If your goal is to find the best way to bid your keywords you are reading the wrong article because bidding formulas are not better or worse, just different. There is no one solution…

March 18, 2012
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Why we do what we do

The first priority of AdWords is to create the best quality SERP (Search Engine Results Page) to serve the searcher. AdWords controls 50% of the most valuable Internet real estate on the planet and our job is to pursue SERP perfection.

June 17, 2011
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Sex, Lies, and SEO

Over the years we have noticed that clients either swear by or swear at their SEO Expert and there is no middle of the road on this one. With over a decade working on the SEO side of web sites I understand and deeply appreciate the value of SEO and I am a strong advocate…

May 26, 2010
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Life was simpler in the olden days

Google Adwords continues to grow in complexity and it is unlikely that will ever change. In the olden days you could write an ad, pick a few keywords, and your campaign was up and running. Well, the world has changed. It is not that you cannot still do this, you can, but Google has continued…

July 14, 2009
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