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Display Network Do’s & Don’ts

The dictionary defines a double edged sword as “something that has or can have both favorable and unfavorable consequences.” Depending on how it’s utilized, the same could be said of the Display Network based on the settings that are in place. Today’s tip involves some do’s and don’ts to help give you the benefits of…

February 20, 2017
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Structure > Keywords

In Adwords keywords are, well… key. There’s no denying that. Personally however, I believe that structure is ultimately more important than the keywords. Picking keywords isn’t really where the magic happens. Most business owners can come up with a semi-decent keyword list on their own, but the disconnect is in the implementation. Deciding how to…

March 11, 2009
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Yahoo will make every effort to not optimize my account at a future date

I don’t think that it’s a secret how I feel about the companies that sell PPC ads also optimizing them for you. I don’t like it. It’s a conflict of interest and I think it’s awful and usually does more harm than good. There I said it. How is someone that 1) has never talked…

August 5, 2008
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Join SMS’s CEO at the Central Coast Code Camp

The Central Coast Code Camp has invited me to speak at their event on September 27-28. This is an annual event that last year attracted 120+ attendees to listen and learn from some of the region’s best technical minds. We are honored to be speaking on “SEO versus PPC a technical discussion.” Last year the…

June 21, 2008
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Facebook Flyers PPC Program

SMS is always looking for new opportunities to market ourselves and our clients on the Internet. Recently we’ve begun to experiment with Facebook Flyers. Facebook has millions of members and now offers a PPC program with a lot of potential! For the uninitiated, Facebook is a social networking site where you can create a profile…

November 5, 2007
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Understanding the Potential Power of a Click… or a Man with no Hat

A lot of us that deal in clicks and impressions and conversions have a tendency to get lost in the numbers presented to us. Seeing as we don’t function in a vacuum, you have to take into account a lot of what ifs when determining cost per conversion and return on investment numbers. What if…

October 8, 2007
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I Left My Brain in My Other Phone

I was reading an article in Wired Magazine (Human Memory and the Outboard Brain by Clive Thompson) this weekend about how computers, PDA’s, cell phones, and Google have replaced quaint and outdated things like actual human memory. In a recent study, respondents over 50 years old were substantially more likely to be able to recall…

October 1, 2007
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Self Induced Content Inspiration

One of the hardest things about running a web site is keeping it fresh. If you have new interesting content on your site at a daily or near daily frequency, visitors have a reason to come back often. More visitors usually mean more money, so this is a good thing. Plus on a side note,…

August 27, 2007
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The Granularization of Keywords

There’s a good chance Granularization isn’t actually a word, yet. However the principle behind it is more important to your Adwords account than the actual existence of the word, kind of like ‘truthiness.’ The more specialized your ad group, the more effective your campaign will be. That’s my campaign building mantra. A common mistake people…

July 25, 2007
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