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Back to Basics: The Forgotten Art of Negative Keywords

Everybody is always so concerned with what keywords do I pick to advertise on. The words you specifically do not advertise on are just as important. When developing a keyword list, try to think of ways that your words could be related to other topics irrelevant to your business. Take the word coach… think about…

August 31, 2007
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CTR vs. ROI, When Less Traffic Means More Money

A good Adwords campaign requires balance. CTR & ROI are 2 particularly difficult items to keep in harmony with each other. In the future we intend to examine more facets of this topic, but this article focuses on trimming traffic to increase profits. Click Through Rates (CTR) are really important to any PPC campaign, but…

August 17, 2007
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Why Does SMS Focus So Much on Google Adwords?

Sometimes people ask us why we focus so much on Google and Google Adwords, the short answer is volume. While we do run PPC campaigns in the Big 3 (Google, Yahoo, and MSN), we focus the most attention on Google because of its overwhelming market share. How do you know Google is the biggest volume…

August 15, 2007
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Myspace, Your Money

Everyone knows Myspace as the biggest social networking website around for the 15-30 year old crowd, but not everyone knows that it can also be a drain on your Adwords budget. Myspace is free, and all of the sites that offer graphics and layouts for Myspace are free as well. So to make money they…

August 6, 2007
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The Granularization of Keywords

There’s a good chance Granularization isn’t actually a word, yet. However the principle behind it is more important to your Adwords account than the actual existence of the word, kind of like ‘truthiness.’ The more specialized your ad group, the more effective your campaign will be. That’s my campaign building mantra. A common mistake people…

July 25, 2007
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Focused Expansion, Controlling Expanded Search in Adwords

Personally I’m a fan of broad match and the ensuing expanded search feature in Google… now that I can track it. I can’t say this enough …I love the Search Query Report… it opens a lot of doors and shows you negatives you would have never thought of. Plus it has potential to save you…

July 19, 2007
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