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How to NOT Waste Money in AdWords

AdWords is quite capable of setting your credit card on fire and wasting money at epic levels, but it can also create great value. The difference in these two outcomes is driven by how the account is managed and where the energies of the account are focused. Here are some pointers on how to avoid…

July 25, 2012
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Why Can’t I Run AdWords Myself?

The short answer is you can, but the real question is should you? Ask yourself, is your business better served by staying focused on the business of your business or learning and playing with AdWords? Are you really going to dedicate the time necessary to learn AdWords? Google has invested millions trying to make it…

December 16, 2011
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How to Pick an AdWords Partner

There are thousands of firms that list AdWords as one of many things that they do. The problem is the more they are about these other things the less they are about AdWords. Most web design firms and SEO firms will list AdWords and present themselves as experts but most of the time they are…

December 16, 2011
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Most Expensive Keywords

© 2011 WordStream, Inc. The 20 keyword categories with the highest search volume and highest costs per click, thereby netting Google the most money, are: Insurance Loans (example keywords include “consolidate graduate student loans” and “cheapest homeowner loans”) Mortgage (example keywords include “refinanced second mortgages” and “remortgage with bad credit”) Attorney (example keywords include “personal…

July 26, 2011
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Why we do what we do

The first priority of AdWords is to create the best quality SERP (Search Engine Results Page) to serve the searcher. AdWords controls 50% of the most valuable Internet real estate on the planet and our job is to pursue SERP perfection.

June 17, 2011
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Privacy Policies

First it was Microsoft and now Google is getting into the Privacy Policy Enforcement business.  Microsoft has been rather heavy handed and inconsistent on their policy enforcement shutting down accounts for what it deems to be a problem. It seems if your page takes input from the visitor there is very exact language required in…

June 3, 2011
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Improving Google Adwords Quality Score

Quality Score is real money to an Adwords Advertiser. So it is no surprise that improving this is a common topic of conversation with our clients. We have studied this extensively over the years and we have watched it evolve. In this article, we are going to look at the history and where we think…

September 23, 2010
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Awesome Adwords Performance

More is not better, better is better. This is true in Adwords as it is in most things. If you want awesome performance from your Adwords account, and your idea of awesome performance is a better conversion cost, then you need to embrace this concept.  We often hear from businesses after they have violated this…

July 28, 2010
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The Prime Directive of Adwords Ad Copy: Get to the Point!

Have you ever watched a commercial on TV or seen an ad in a magazine only to wonder what it was actually for? Well in some advertising mediums that’s, sort of, okay. For example, if you’re Gucci, a glossy magazine ad featuring a boat full of Italian dudes in speedos is obviously an ad for…

May 10, 2010
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Bouncing to a Better Web Design

One way to incrementally improve your web design is by listening to your data, and nothing in that voice is louder than bounced traffic. My comments assume that your web site is not designed to bounce. Some sites use a page where the entire web experience is designed to be one page long and that…

April 12, 2010
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