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Conversions are Event Based

Discussion on the role of advertising and events in business marketing

July 28, 2010
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Life after the first click

Recently much of my day is consumed not so much with Adwords but with what happens next. Clients are interested in results and we are part of that pipeline so it is perfectly understandable that we would be part of the team trying to solve this challenge. This process shifts my attention from the data…

May 12, 2009
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Adwords Webinar – April 10, 2009

We will be conducting a Webinar on April 10, 2009 from 10:00am to 11:30am in partnership with the Economic Vitality Corporation of San Luis Obispo County and the law firm of Sinsheimer Juhnke Lebens & McIvor Registration closed

March 17, 2009
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It takes a team to run a Web Site

The reality is that running a professional web site takes a team of professionals across a number of specialties. A single person trying to run a professional web site is a flawed strategy because no one person can possibly have all the skills you need. Some of the team members may be outsourced and some…

March 11, 2009
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Speaking Engagement – SMV Visitor & Convention Bureau

The Santa Maria Valley Visitor & Conference Bureau has invited Bob Dumouchel, CEO, Systems & Marketing Solutions, to talk on Google Adwords and Analytics. The presentation to the group’s membership will be held on November 19, 2008 at the Santa Maria Discovery Museum at 10:30am. For more information on attending this meeting please contact Gina…

November 15, 2008
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Your Questions Answered… Even Though You Didn’t Know You Asked Them!

I’m often overheard saying that you should never underestimate the creativity of the general public with an empty search box. If you’ve ever taken the time to mine through your Analytics account for organic search queries you know what I’m talking about. Here’s a random sampling of some of my less than on topic visits:…

September 19, 2008
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Guidelines for a Great CTR

I love impossible challenges and it’s probably what attracts me to Adwords. We are continually researching different areas of Adwords and one of the great challenges is ad copy. You might think that ad copy is simple after all its only 95 letters or spaces on 3 lines of text but you would be so…

August 22, 2008
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