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Managing Your Marketing Ecosystem

“A referral happens when the evangelist’s friend has a need that the evangelist believes that your product or service will service their friend’s need.” This article might not be for you! If your business model leans more towards the transactional side, clients and evangelists are not in your model and all your resources should be…

May 29, 2015
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How to Create a Winning Search Campaign Strategy

One of the building blocks of a digital marketing strategy are the PPC Search Campaigns. In this article, we are going to discuss the components and trade-offs that we consider as we build an account strategy document. Regardless of the sophistication of your marketing plan, documenting and then measuring to the plan is one of…

May 29, 2015
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SMS Welcomes New Client: American Flag & Gift

SMS is proud to announce that we have been engaged by American Flag & Gift as their Digital Agency providing a wide range of marketing services. American Flag & Gift is an ecommerce business that has been distributing flags of all types for over 30 years. To our surprise they are located only a few…

April 28, 2015
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Thinking About Other Traffic

There is little doubt that I am an AdWords bigot but the website traffic strategy needs to consider all types of traffic. In most cases we need our traffic to come back to the site and move down the sales pipeline to make the business work. Right now I am working with a client that…

April 28, 2015
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Things That Do Not Work the Way You Might Think

Most things in AdWords work as advertised or as you would expect and in this article we will discuss a few of these that don’t. The real purpose of this is to stress the need to test features that are important to your business because not everything in AdWords is as it appears. Impression Capping…

March 20, 2015
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Keeping Up With AdWords Changes

Good news for everyone that works within the Google AdWords system is that the pace of change is slowing. This last year Google had only 200 changes to the system compared to 365 the year before. So we have gone from one change every day to every 1.8 days. Who knows maybe next year we…

March 20, 2015
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Launching a New Product

If you are starting out on the journey of a new product launch we would like you to know that it is only slightly more complicated than the federal tax regulations and perfecting cold fusion? So it can be done!!! Over the years we have been involved in hundreds of new product launches and it…

March 20, 2015
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A Blast From Our Past

The other day I was looking back at some of our earliest blog articles and to my amazement the articles are as valid today as they were when we first published them in July 2007. Our blog actually goes back several years before that but the oldest articles fell victim to a website upgrade that…

February 17, 2015
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Adwords for Recruiting

We spend an inordinate amount of time designing AdWords placement models to filter out job related traffic but one person’s trash is another’s treasure.  As the economy continues to improve the competition for talent is getting more and more competitive and AdWords can be a competitive advantage. Let’s explore how AdWords can serve your recruiting…

February 17, 2015
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So You Want to Market to Millennials?

Marketing can never predict the actions of an individual but a traditional marketing practice is to segment markets into groups whose actions can be predicted. These segments are used to develop messaging and select channels for outreach. Generational segments are a well-established segmentation because it works. Like any segment it does not apply to every…

January 23, 2015
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