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Are Audiences the new keywords?

I was inspired by the article by Christi Olson posted on Search Engine Land on this subject. While I respect her research and the quality of the article I do not agree with every detail. There is no doubt that PPC strategies need to evolve and that audiences will be a big part of that…

May 12, 2016
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Mobile Impressions

Ever since the rollout of the Call-Only Campaign type, mobile traffic has been odd and we are seeing some strange results in a few of our accounts. One client who is a local service provider believes, as we do, that mobile traffic is extremely important. This client’s account  is large and well established. That being…

March 14, 2016
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Search Underway for Side Ads

As we all know, the first 24 hours are the most critical in a missing advertising investigation and so it is with the Google Side Ads case. One day they were there, hanging out doing their thing and then bang they were gone. On Monday February 22nd, 2016 SEO and PPC experts alike were quickly…

March 14, 2016
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Things we find in SQR’s

In the AdWords world there is an expression that helps explain the SQR (Search Query Report). “Never under estimate the creativity of a user with a blank search box” The SQR is where all that creativity goes and it is probably the most important data that you can extract from the AdWords System. Many people…

January 14, 2016
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Don’t Blame Adwords for Sales Volume Losses

When things decline many want to find a cause and blame it. Often they point to AdWords because it has a simple to understand cost. Sorry to burst your bubble but marketing is complex and it’s never that simple. All forms of PPC (Pay Per Click) face this issue and we have to examine the…

December 3, 2015
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New Feature: Customer Match

Summary of new feature in Google for Customer Email List matching for use within AdWords

October 28, 2015
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Why we do AdWords First

As a digital agency, it is common to have a client discussion that starts with the classic “Where do we start” question. Of course, this question is posed in several ways but ultimately it is a discussion of the priority of scarce marketing resources or, as I call it, money. Many clients come to us…

October 28, 2015
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Playing the “What Did Google Change today?” Game

There’s a game we occasionally play in the office on who could find the change Google has made for the day. We have seen some minor changes to the Google AdWords interface that have varying degrees of helpfulness. While some accounts have seen these changes roll out, there are other accounts that have yet to…

September 22, 2015
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Remarketing Drip Campaigns

Remarketing has a strong ROI simply because it’s the highest quality reach. The remarketing audience has been to your website and visited specific pages demonstrating their interest in what you have to say. Drip campaigns have some of the best results in the industry because of the strength in frequency. Since reach and frequency are…

July 27, 2015
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Troubleshooting Your AdWords Account

Your phone rings and the person on the other end, typically your boss, tells you that expectations are not being met and that conversions, orders, or leads have dropped; They want to know what’s wrong. As a marketing professional, at some point you are going to get this call and what you do next can…

May 29, 2015
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