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CTR vs. ROI, When Less Traffic Means More Money

A good Adwords campaign requires balance. CTR & ROI are 2 particularly difficult items to keep in harmony with each other. In the future we intend to examine more facets of this topic, but this article focuses on trimming traffic to increase profits. Click Through Rates (CTR) are really important to any PPC campaign, but…

August 17, 2007
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Why Does SMS Focus So Much on Google Adwords?

Sometimes people ask us why we focus so much on Google and Google Adwords, the short answer is volume. While we do run PPC campaigns in the Big 3 (Google, Yahoo, and MSN), we focus the most attention on Google because of its overwhelming market share. How do you know Google is the biggest volume…

August 15, 2007
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Google Analytics Counter-Intel

One of the most overlooked advantages of using Analytics is the business intelligence that can be extracted from the program. You can track specific visitor traffic, and generally keep an eye on everybody watching you. Sometimes extracting this type of information is labor intensive, but it can be very worth it. Plus if you’re like…

August 8, 2007
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Myspace, Your Money

Everyone knows Myspace as the biggest social networking website around for the 15-30 year old crowd, but not everyone knows that it can also be a drain on your Adwords budget. Myspace is free, and all of the sites that offer graphics and layouts for Myspace are free as well. So to make money they…

August 6, 2007
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Upcoming SMS Speaking Engagements

Systems & Marketing Solutions likes to stay active in the local community, and I am often asked to speak on Search Engine marketing topics or be a part of a panel of experts. September 22nd and 23rd at the Embassy Suites in San Luis Obispo will hold its first ever Code Camp. The Code Camp…

July 25, 2007
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The Granularization of Keywords

There’s a good chance Granularization isn’t actually a word, yet. However the principle behind it is more important to your Adwords account than the actual existence of the word, kind of like ‘truthiness.’ The more specialized your ad group, the more effective your campaign will be. That’s my campaign building mantra. A common mistake people…

July 25, 2007
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Focused Expansion, Controlling Expanded Search in Adwords

Personally I’m a fan of broad match and the ensuing expanded search feature in Google… now that I can track it. I can’t say this enough …I love the Search Query Report… it opens a lot of doors and shows you negatives you would have never thought of. Plus it has potential to save you…

July 19, 2007
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It Starts with the Query not the Page

I am constantly amazed by the search engine optimization (SEO) dialog that centers on page content. Statements like, “I want my page to come up first on the search engine” or “My page is first on Google” are signs that the person just does not understand the challenge. Search engine results start not with the…

July 12, 2007
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