I am the lead in this area working with Diego León as my backup. So far, our agency has built an automation process that allows us to monitor budgets on a daily basis, an automated mobile bid modifier that turns mobile campaigns on and off based on client specific schedules and I am currently working on automating our Executive Dashboards and in the near future bid automation’s.
An image from the Google Developers page that explains how to “get going with AdWords scripts in under a minute!”
AdWords Scripts are great for so many reasons, a big one being that they integrate the Google Drive which allows users to post and/or retrieve data from cloud services like Google Spreadsheets. When combined with the ability to send email you can quickly see how this can be a powerful tool for the AdWords Experts that are willing to devote the time needed to learn it. Scripts can be written within an account or across accounts in a Client Center. The limitations of this are simply the imagination of the AdWords Expert doing the programming.
Be on the lookout for future articles as our team learns and shares more about this!