Google has already announced that page loading time was going to be a factor in Adwords quality scores, but now you can see if your landing page is quick enough. The change is supposed to go into effect in mid-June. The Inside Adwords Blog announced today that you can now view load time evaluations on the Keyword Analysis page.
So how do you get to the Keyword Analysis page? It’s pretty easy once you know where to look.
Start at the Ad Group level and make sure your keywords are visible.
Next to each keyword is a magnifying glass icon
Click on the icon to receive the following box and click the “Details and recommendations” link.
This brings you to a breakdown of quality score elements. You can see your landing page load time at the bottom of the box.
In theory this metric becomes an official part of the quality score next month and it has an impact on both your position and your cost per click! If your web site is not loading fast enough now is the time to assess why. Is there too much junk on your landing page? Is your hosting company doing you wrong? There could be numerous reasons as to why this could be happening, but the bottom line is you should fix it anyways! Your visitors will thank you.