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07 Nov 2017
Dear Saint Google 2017

Twas the night before Christmas, and all through the net not a disk drive was spinning, not even in the cloud. The ads were hung by the SERP with care in hopes that conversions soon would be there. The Keywords nestled all snug in their ad groups while visions of eligibility danced in their heads. When out on...

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  • Posted by: Bob Dumouchel
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18 Aug 2017
Don’t Let Your AdWords Be Eclipsed By The Eclipse

The nation’s attention is focused on the Solar Eclipse. This disruption, not only to the familiar patterns of the Sun, Earth and the Moon, also disrupts AdWords performance. For those that have keywords that match ‘eclipse’ but are unrelated to the event, we would expect a spike in Eclipse based searches. This creates a spike...

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20 Feb 2017
Display Network Do’s & Don’ts

The dictionary defines a double edged sword as “something that has or can have both favorable and unfavorable consequences.” Depending on how it’s utilized, the same could be said of the Display Network based on the settings that are in place. Today’s tip involves some do’s and don’ts to help give you the benefits of...

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06 Feb 2017
Agree to Disagree

Digital Marketing is often more art than science and reasonable professionals can disagree when looking at the same set of data. Based on this it should be no surprise that we do not agree with every “Best Practice” published by Google. I recently ran into one of these conflicts and I thought I would share...

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29 Nov 2016
Improve Your Click through Rate & Quality Score Part 2

Last week, we explored improving the Click through Rate (CTR) to drive the Quality Score with a focus on reducing impressions. The other way to approach this is to increase the amount of clicks coming in through AdWords. There are many theories on how to increase the clicks, but only one that almost everyone agrees...

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21 Nov 2016
Improve Your Click through Rate & Quality Score

Quality Score and money are the same thing so it is worth paying attention to this number. The bid in AdWords is money times quality score so quality score really is your money. The single biggest attribute in the quality score is the CTR (Click Through Rate) so it’s worth paying attention – assuming you...

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14 Nov 2016
Add an Ad Extension Today

There are several available additions to your ads beyond the 140 characters and spaces known as Ad Extensions. Ad Extensions can be used to supplement your ad copy and give you an extra opportunity to show extra information about your business to potential customers. The usage (or non-usage) of ad extensions is one of the...

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07 Nov 2016
Update Your Keyword Matching Settings

Today, our focus is going to be on keyword matching settings. To get the most efficient performance out of your ads, you can choose various keyword matching options to get the ideal balance between the Quality and Quantity of Traffic. Adjustments to the keyword matching settings can help improve Conversion & Click through Rates which...

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28 Oct 2016
Are Your Ads Getting The Right Rotation?

Today, let’s check in on your campaign’s ad rotation setting. Proper ad rotation is crucial to getting a valid split test from multiple ads in Google AdWords and the default value may not be in your best interest. If one of your ads is not getting a fair rotation in the test, it will not...

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14 Jul 2016
AdWords Essentials – Split Testing

Split testing is an essential skill for an AdWords Expert professionally managing an account in today’s world. In this article we are going to explore some of the details that need to be considered to run a professional split test. We could write an entire book on this topic and still not cover it all,...

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  • Posted by: Bob Dumouchel
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