AdWords Agency - Google AdWords Expert
Call us for a complete solution to your AdWords requirements
Call Today 800 272 0887
Open Hours
Mon — Fri: 6 am — 4:30 pm pst, Sat & Sun: CLOSED

Context is everything

This Saturday we appeared as a featured business in the Tribune a regional newspaper. Here is the above the fold section of the article. As a marketing person I can enjoy the humor in this but it sure proves the context is everything rule. The headline for the article related to the picture is under…

June 5, 2018
View the Post

The Raise

I once employed a retired CalPoly professor as my bookkeeper.  We would frequently talk about society during our breaks as I enjoyed stories from his life experience. After he worked for me for about a year I learned about his guaranteed method for requesting a raise - and I was its target. He explained that...
May 4, 2018
View the Post

Skynet + AdWords

The Machines are Coming (For Your Ads) - and they think that they can write better ads than humans: The one constant in Google is change and today is no exception. Recently Google has been sending out several alerts about changes coming to an AdWords account near you. Below is an excerpt from what is...
March 28, 2018
View the Post

Dear Saint Google 2017

Twas the night before Christmas, and all through the net not a disk drive was spinning, not even in the cloud. The ads were hung by the SERP with care in hopes that conversions soon would be there. The Keywords nestled all snug in their ad groups while visions of eligibility danced in their heads. When out on…

November 7, 2017
View the Post

Don’t Let Your AdWords Be Eclipsed By The Eclipse

The nation’s attention is focused on the Solar Eclipse. This disruption, not only to the familiar patterns of the Sun, Earth and the Moon, also disrupts AdWords performance. For those that have keywords that match ‘eclipse’ but are unrelated to the event, we would expect a spike in Eclipse based searches. This creates a spike…

August 18, 2017
View the Post

Display Network Do’s & Don’ts

The dictionary defines a double edged sword as “something that has or can have both favorable and unfavorable consequences.” Depending on how it’s utilized, the same could be said of the Display Network based on the settings that are in place. Today’s tip involves some do’s and don’ts to help give you the benefits of…

February 20, 2017
View the Post

Agree to Disagree

Digital Marketing is often more art than science and reasonable professionals can disagree when looking at the same set of data. Based on this it should be no surprise that we do not agree with every “Best Practice” published by Google. I recently ran into one of these conflicts and I thought I would share…

February 6, 2017
View the Post

Improve Your Click through Rate & Quality Score Part 2

Last week, we explored improving the Click through Rate (CTR) to drive the Quality Score with a focus on reducing impressions. The other way to approach this is to increase the amount of clicks coming in through AdWords. There are many theories on how to increase the clicks, but only one that almost everyone agrees…

November 29, 2016
View the Post

Improve Your Click through Rate & Quality Score

Quality Score and money are the same thing so it is worth paying attention to this number. The bid in AdWords is money times quality score so quality score really is your money. The single biggest attribute in the quality score is the CTR (Click Through Rate) so it’s worth paying attention – assuming you…

November 21, 2016
View the Post

Add an Ad Extension Today

There are several available additions to your ads beyond the 140 characters and spaces known as Ad Extensions. Ad Extensions can be used to supplement your ad copy and give you an extra opportunity to show extra information about your business to potential customers. The usage (or non-usage) of ad extensions is one of the…

November 14, 2016
View the Post