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The SMS PPC Management Team

Systems & Marketing Solutions specializes in driving targeted web traffic to your web site. Here are the people that make that possible.

Bob Dumouchel

Bob Dumouchel brings over 29 years of experience as an executive and entrepreneur to SMS. He founded and served as the CEO for 5 start-ups businesses including one that was selected to the INC 500 as one of the fastest growing privately held companies in the US in 1993 and 1994. Bob's businesses include two in software development, educational training products; Internet based art dealer, and now Internet Marketing. In all these businesses Bob was the driving force behind the business development. Over the course of his career Bob has sold over $100 million in products as diverse as food, computer systems, training, software, and HR services.

Bob has worked in search engine optimization since 1994 and in Google Adwords since 2003. Bob was the developer of NetListening a software package that maps free format text into a structured relational database. SMS utilizes NetListening technology to model client competitors allowing us to view their sales message like a search engine does. Bob is a recognized expert in Internet marketing with recent speaking engagements at the Mid-State Symposium, SLOCAMA Experts Panel, and the Santa Maria Manufacturer’s Association. Bob has been nationally published as an Internet Marketing expert and developed a DVD Course on Internet Marketing.

Bob is active in the local community serving as President of Softec the Central Coast Technology Trade Association, Board Member of SLO CAMA (Creative & Marketing Alliance), member of the Curriculum Committee Member for Web Development Technologies at Cuesta College, Board Member of SLO Society of Technical Communicators, and Mentor to the Arroyo Grande High School Eagle Robotics Team.

View Bob Dumouchel's profile on LinkedIn or contact Bob directly at bob@smsrd.com


Rob Dumouchel

Rob's background is heavy in both creative and analytical disciplines. He has worked extensively in military intelligence, linguistics, sales, and Internet marketing. In the US Army Rob was a Signals Intelligence Analyst (98C) and was trained to find and exploit patterns in communications and turn raw data into actionable information. Many of the skills learned in this profession apply directly to the challenges of Internet Marketing and Web Analytics.

While serving in the military Rob was trained as a Korean Linguist at the Defense Language Institute in Monterey. He was also recognized by the Department of Defense for proficiencies in Swedish, Norwegian and Danish.

In 2004 Rob started developing websites and promoted them using Google Adwords and other methods of Internet promotion. Rob worked in the automotive industry and leveraged this knowledge he gained from his own web projects to increase his sales volume and expand his geographic reach. Rob served as the Internet Marketing Manager for a regional Toyota Dealer and promoted both new and used vehicles in Google Adwords, CraigsList, forums, and other forms of Social Media.

Rob now specializes exclusively in Internet Marketing and has gained certifications as a Google Adwords Professional and a Yahoo Search Ambassador. He focuses on keyword research, strategy, implementation and analysis of Google Adwords, Yahoo Search Marketing, and Microsoft AdCenter campaigns. Rob also spends time working with alternative traffic sources such as Social Networks to increase traffic and brand awareness for SMS clients.

View Rob Dumouchel's profile on LinkedIn or contact Rob directly at rob@smsrd.com


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Legend has it... if you open a browser, close your eyes and press your ear against your monitor you might hear the crunching of keywords beneath the mighty Adword Monster's fists as he conquers the world of search engine marketing one competitor at a time. He could totally take on 4 or 5 at a time, but he doesn't want to show off and look like a jerk. It's tough enough being a big, handsome, two headed man as it is.

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Be friends with the Adwords Monster on Myspace!






Number of Qualified Individuals: 2


Certified Individual: Robert Dumouchel




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Systems & Marketing Solutions, 191 S. Oak Park Blvd, Grover Beach, CA 93433 - 805-481-0462 - The Central Coast's Adwords Experts