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Troubleshooting Your AdWords Account

Your phone rings and the person on the other end, typically your boss, tells you that expectations are not being met and that conversions, orders, or leads have dropped; They want to know what’s wrong. As a marketing professional, at some point you are going to get this call and what you do next can…

May 29, 2015
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Managing Your Marketing Ecosystem

“A referral happens when the evangelist’s friend has a need that the evangelist believes that your product or service will service their friend’s need.” This article might not be for you! If your business model leans more towards the transactional side, clients and evangelists are not in your model and all your resources should be…

May 29, 2015
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How to Create a Winning Search Campaign Strategy

One of the building blocks of a digital marketing strategy are the PPC Search Campaigns. In this article, we are going to discuss the components and trade-offs that we consider as we build an account strategy document. Regardless of the sophistication of your marketing plan, documenting and then measuring to the plan is one of…

May 29, 2015
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