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The Bleeding Edge of AdWords

Google AdWords changes at warp speed and in technology keeping up with the most current thing is often referred to as staying at the leading edge. In the business world this is jokingly referred to as the ‘bleeding edge’ because early adopters often suffer losses being first into the game. As a result of this…

September 22, 2014
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Callout Extensions

Google recently annouced a new type of ad extension called of all things a “Callout” extension. The intent is simple enough to understand by looking at the example they gave in the base article at the Inside AdWords Blog. In researching this extension we cannot find any reason not to use this feature. We know…

September 22, 2014
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