AdWords Expert AgencyJuly 2014 - AdWords Expert Agency
SMS logo - impossible letter initials within decision box SMS logo - impossible letter font, initials within decision box

AdWords Expert Agency

Systems & Marketing Solutions


Digital Marketing Experts

Exact matches only
Search in title
Search in content
Search in posts
Search in pages
Filter by Categories
ad copy
adcenter
adwords
Adwords Auction
Adwords Changes
adwords expert
AdWords Express
adwords position
AdWords Scripts
adwords variants
adwords_monster
analytics
Auction Insights
authority
bid_simulator
bidding strategy
branding
broad-match
budget optimizer
click fraud
Code Camp
CodeCamp
Content-development
content-network
converting traffic
CPC
CTR
DIY
email newsletters
Facebook
Geek Dinner
geo-targeting
google
google adwords conversion report
google analytics
google grants
Google Shopping
google trends
Google_Instant
googleplex
granularization
keyword matching
Keywords
landing-page-design
loki
marketing
marketing teams
mcsc
Mobile Marketing
my dream web site
negative-keywords
new media
Organic
Organic Score
organic traffic
page loading
Page Ranking
page score
Paid traffic
Plumbers
PPC
prohibited
Quality Score
questions
Remarketing
reputation management
Restarting Adwords
ROI
Santa
Search Engine Rap Battle
sem
SEO
shared budgets
slocama
Slow Page Loading
SMEC
Social Media
SocialMedia
Softec
speaking
split testing
Sqr
Startup Weekend Santa Maria
Stopping Adwords
the future
Tracking Phone Calls
traditional media
triage
trust
Uncategorized
User-Query
web experience
Web Site Performance
web site teams
web traffic
webinar
webmaster tools
webslaughter
WordPress design
yahoo-search-marketing

Archive for July, 2014

Why Some Firms Benefit Using AdWords in Addition to Other Marketing

Posted by Sarah Brooks in adwords expert, marketing

Friday, July 11th, 2014

Marketing encompasses a wide variety of strategies designed to generate leads and open-up sales opportunities for producers and providers. Since it is all about the way consumers digest and process information, marketing methods continually adapt to market forces and shift according to the way consumers behave. Technology, for example, has a significant impact on the way relationships unfold between buyers and sellers, so it plays a huge role in prevailing marketing approaches. As a result, today’s methods for reaching consumers hardly resemble the industry standard held just a decade ago.

Hyper-connected communication and information technology obviously impacts the way we do business, so today’s emphasis is on finding the best return on investment for Internet-based marketing and building brands on the World Wide Web. Search engine optimization and other strategies have become essential marketing features for most businesses, giving rise to several distinct approaches in this marketing specialty. But trends also favor a pay-per-click approach, which ties the ROI directly to the number of users who click-through as leads. Google’s successful pay-per-click advertising system, AdWords, is the most widely-used resource for advertisers expanding their marketing efforts into this category. AdWords is appealing to an increasing number of participants for many reasons, including the following ways some businesses benefit from pay-per-click campaigns.

Flexible Options

There is no one-size-fits-all marketing approach, so organizations typically gravitate to strategies appropriate for the size and scale of their operations. AdWords contributes a highly flexible marketing option, so it is effective for a wide variety of businesses – regardless of their size. While there is some time and money required to initiate an effective campaign, it is not as limiting for small businesses as the cost of some other forms of marketing can be. And AdWords is a friendly application for scaling as a business grows. Generally, increased spending on AdWords marketing results in consistent returns, so there aren’t penalties for scaling your effort as is appropriate for your place in the market.

Measurable ROI

Traditional marketing efforts frequently lack the level of accountability business operators would like to have at their disposal. Measuring return on investment is critical, because misguided advertising efforts equate to money down the drain for businesses counting on their precious marketing resources to furnish sustainable leads. AdWords has a leg-up on many forms of marketing because ROI is measurable using a variety of standards that clearly illustrate the effectiveness of your PPC efforts.

Another distinct advantage of AdWords over long-term SEO efforts and other marketing strategies is the potential for immediate returns as soon as your ads are placed in service. SEO strategies, on the other hand, build momentum over time, eventually yielding positive returns if applied correctly. It is difficult to measure return on SEO spending, however, because there are too many variable present to precisely attribute leads to specific SEO practices.

AdWords Effectively Augments other Marketing Efforts

Most professionals would not advocate a single-minded approach toward online marketing. Social media and other platforms, for example, offer new frontiers to be explored for their marketing potential. Where AdWords excels is as a relatively easy-to-initiate supplemental marketing effort that can really drive leads when included as a feature of comprehensive marketing campaigns.

Target Customers Directly

Blanket marketing notoriously returns a miniscule percentage of interest from those exposed to traditional ads. In AdWords, however, it is possible to refine your presentation to include only those viewers you deem most desirable. Limiting your ad to a certain part of the world, for example, targets only those customers in need of your products and services – increasing returns by landing your message efficiently. Managing keyword matches is another AdWords option, enabling you to target only those searching for exact terms within your niche. It is even possible to dictate the times of day your ad is active and the types of devices it can be accessed from.

Regardless of the size of your business, online marketing provides affordable solutions for spreading messages about your organization. Google’s AdWords furnishes a flexible, straightforward marketing approach perfect for supplementing other efforts. Google’s Pay-per-click ads offer distinct advantages to supplement other advertising strategies including fast and measurable ROI and flexible options for targeting consumers. Even if you are not ready to jump in with both feet, it may be time to consider an AdWords presence as part of your evolving marketing plan.

Author Bio:
This is a guest post by Sarah Brooks from best people search. She is a Houston based freelance writer and blogger. Questions and comments can be sent to brooks.sarah23 @ gmail.com.