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Getting to Your CPA Target

In AdWords it’s all about your CPA (Cost Per Action or Acquisition) so let’s walk through this important aspect of your account. Calculating your target CPA starts with an action of value to the business. Normally this is an order, lead, or other action that the business has decided has a specific value. In this…

May 20, 2014
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Why Being Active on Google+ Is Good for AdWords

Background Google+ is Google’s version of a social network. Anyone with a Gmail account can create a Google+ page. The concept is similar to others: you can follow friends, post personal updates, photos, links, etc., and you can +1 the posts of those you follow. All of these posts show up on the dashboards of…

May 20, 2014
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