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Tracking Phone Conversions

I believe in the old adage of “Measure and it shall improve.” We get pretty excited around here when we see new ways to improve the measurement of marketing processes. While tracking phone calls has been around for generations, the technology of phone systems and the internet are rapidly evolving. We recently installed a fully…

July 15, 2013
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Enhanced Campaigns are coming to Your AdWords Account

You better watch out, you better not cry, you better not pout, I’m telling you why… because Enhanced Campaigns are coming to town.  While Santa Claus isn’t coming to town early, Google AdWords Enhanced Campaigns are and they could be a lump of coal for some and a shiny new bike for others. Google has…

July 15, 2013
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