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Despite All My Variant Rage, I Am Still Just A Link on A Page

The Variant matching option is a vampire, set to drain the money from your budget and benefit Google and no one else. With all apologies to Billy Corgan and the Smashing Pumpkins, one of the keyword matching “improvements” introduced over the last few months has caused me to channel my 90s grunge based angry inner-child….

October 8, 2012
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AdWords New Shared Budget Feature

  In Vegas the house always wins and so it is with many new Google AdWords features. Google’s newest budget tool fits this model quite nicely. Google rolled out a new Budget feature in AdWords that provides budget control over a collection of campaigns. Initially, we were excited that this would solve some of our…

October 8, 2012
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