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Does Your Business Need an Email List?

Mr. Obvious says that the answer to this question is “Yes” 99.9% of the time. There might be some odd situation where continued communication with your market is not desirable but that is extremely rare. If you are in a business that does not need to communicate with your customer or prospects then stop reading…

July 25, 2012
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How to NOT Waste Money in AdWords

AdWords is quite capable of setting your credit card on fire and wasting money at epic levels, but it can also create great value. The difference in these two outcomes is driven by how the account is managed and where the energies of the account are focused. Here are some pointers on how to avoid…

July 25, 2012
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Who Am I Competing with in Adwords? Check Out Auction Insights

Auction Insights is an interesting bit of competitive intelligence that frankly I’m very surprised was made available within Adwords. Adwords Insights is a good way to get a lot of competitive information one keyword at a time and see how you stack up against whom. I imagine a lot of advertisers are pretty displeased with…

July 25, 2012
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