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New Feature – Keyword Impression Share and competitive data

Google announced a new update in AdWords yesterday and we found it in accounts today.  After a string of changes of questionable value to the advertisers it was nice to see one that really helps.  They gave us a first look at impression share at the keyword level and competitive information and its interesting data!…

May 24, 2012
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Making the Phone Ring

Let’s face reality – we judge advertising performance based on the response, not the clicks. CTR and clicks are important to Google, but your business is interested in making the phone ring. The right keywords and ad copy is what gets to the click. Without the click, there is no web experience. However, there is…

May 7, 2012
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