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Bidding Formulas

Creating and maintaining a bidding strategy is one of the most complex areas of AdWords and there is no unifying theory.  If your goal is to find the best way to bid your keywords you are reading the wrong article because bidding formulas are not better or worse, just different. There is no one solution…

March 18, 2012
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Santa’s Ecommerce Sphere of Influence

There’s no Christmas in July but there’s plenty of it in January, or at least that’s what we’ve observed over the years. The same way Christmas works itself further and further back into the year from December, it’s extending forward into the next year as well. This means that when you plan for your holiday…

March 18, 2012
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