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Remarketing Requires Rethinking

Don’t you just hate that 95% of the visitors to your site leave without interacting with your business?  I know I do! They look, they leave, and you think there is nothing you can do about this – but is that really true? You can reach out to that audience and continue the conversation using…

February 20, 2012
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Measure and It Shall Improve

Without measurement your advertising investments are entirely faith-based which leaves you to make decisions based what you believe rather than what you know.  In this article we will explore the basics of traffic measurement. Site Analytics For site analytics we always recommend Google Analytics because it is free and integrates tightly with AdWords. AdWords and…

February 20, 2012
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