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Response Design – Getting to the Thank You Page

Let’s face reality – we judge AdWords performance based on the response, not the clicks. CTR and clicks are important to Google, but businesses are interested in the response they get.  Response creates value and it comes mostly from the web experience.  The right keywords and ad copy is what gets to the click and…

December 16, 2011
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Why Can’t I Run AdWords Myself?

The short answer is you can, but the real question is should you? Ask yourself, is your business better served by staying focused on the business of your business or learning and playing with AdWords? Are you really going to dedicate the time necessary to learn AdWords? Google has invested millions trying to make it…

December 16, 2011
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How to Pick an AdWords Partner

There are thousands of firms that list AdWords as one of many things that they do. The problem is the more they are about these other things the less they are about AdWords. Most web design firms and SEO firms will list AdWords and present themselves as experts but most of the time they are…

December 16, 2011
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